Frigo Launch Party and Pop Up Shop


We know you have heard about it. The $100 pair of underwear named Frigo has been seen across major news headlines over the past few months. The Today Show, New York Times, Men’s Health and of course, yours truly, have all reported on this revolutionary and expensive pair of underwear.

To celebrate the launch of Frigo in the US, RevolutionWear has set up a week long pop-up shop in New York City’s Meat Packing District. From November 20-26, the pop up shop will remain in place and invites the public to come in and check out their goods while enjoying a cup of complimentary espresso and a round or two on vintage game machines.

To really ring in the premier, Frigo held a launch party in its honor. The event was jam packed with celebrities and athletes who are huge fans of Frigo. In the gallery below, you’ll find photos of the beautifully decorated space -by design duo Richard and Cortney Novogratz.

In attendance was Mathias Ingvarrson the CEO of Revolutionwear, model/actor Tyson Beckford, Real Housewife of NYC Kelly Killoren Bensimon, music producer Timbaland and DJ Cassidy. With Frigio being a favorite of athletes, Derek Jeter, Darryl Strawberry, Jason Heyward, Carmelo Anthony and his wife Lala were amongst the crowd of buzzing people.

We want to know if you have had the chance to try Frigo underwear and what your thoughts are by commenting below or tweeting @underwearexpert.

For more information on the brand: Frigo

Red Carpet Photo Credit: Patrick McMullan

Venue/Product Photo Credit: Jen Maler

Other Photo Credit: Stephen Rose

Sponsored by Frigo