Lick Launches Made In Britain Collection

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Lick Style wants to know if “you are hot enough to lick?” With a name and motto like that, you can tell that the UK based brand is not holding back in letting the world know that they are playful, fun and sexy brand. With the Made in Britain Collection, Lick Style is also not holding back on expressing love for its mother land.

The Made in Britain collection ($28) is manufactured in Great Britain. Teaming up with the Halcyon Blue Factory in Portsmouth, the brand is reaching out to local factories and workers, helping the British economy as well as lessening its carbon footprint. The collection is made up of briefs, hipsters, boxers and jocks. The collection will launch many colors in the future, but, for now, it is available in black and white. The distinguishing feature of the Made in Britain Collection as opposed to other Lick Style underwear is the union flag across the waistband.

Lick Style is also helping out the Elton John AIDS Foundation by donating 50 pence for every underwear sold.

Lick Made In Britain Collection available in XS-L

Photo Credit: Lick Style