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Simply put, Greek underwear brand Modus Vivendi knows their underwear. The brand’s name, which in Latin translates to “way of living,” encompasses their mission and the ultimate goal of men’s underwear in general: to be suitable for every man, no matter what their modus vivendi happens to be. From their various artistic campaign photo shoots to their stylish collections produced seemingly non-stop, Modus Vivendi never fails to disappoint, truly achieving a one brand fits all promise.
With their latest update to their well-known Basics collection, Modus again proves that basic patterns, designs and colors, don’t mean a basic product. In fact, when basic is done right, it’s eternal. The latest Basics range from Modus Vivendi, Eternal, uses the highest quality fabrics with far from eccentric design details for a range that will be with you for a while.
The Underwear Expert is more than excited to present you with a behind-the-scenes video and campaign photos for the Modus Vivendi Eternal campaign.
“Let’s Get Physical” is the main concept behind Modus Vivendi’s Eternal campaign. All styles from the Basic collection, including previously released items, work as an ideal pair of everyday underwear. Whether you are hitting up the gym like the models in the campaign shots, or just heading to work, the Basic collection’s stylish design and choice fabrics ensure comfort, durability and an inherent sexiness the moment you step into a pair.
Check out the campaign photos below and the new arrival post covering the new collection. Let us know @underwearexpert which style is right for you!
For more information on this brand: Modus Vivendi
Photo Credit: Modus Vivendi
Sponsored by Modus Vivendi