Dolce & Gabbana announced this week that Barcelona soccer star Leo Messi will be the new face of the brand, in a collaboration that continues D&G’s strong links to professional athletics and satisfies Leo’s taste for the finer things.
Domenico Dolce and Stefano Gabbana said in a statement,
“We are very happy to link our name to that of a great champion such as Leo Messi. Talent is innate, but it’s the passion and the sheer will we see while he plays that have elevated him to the highest level of worldwide football.”
D&G has also been Leo’s designer label of choice for all official appearances since 201o, so the pairing seems like a natural, perfect match for both parties. As Leo expressed in his statement,
“I would like to thank Dolce & Gabbana for having made this collaboration possible. I have always had a preference for their sartorial style and I always loved the sophisticated image they project.”
At just 24 years old, Leo brings a fresh and powerful youthful vibe to the brand. Check out the first photos below and let us know if you think Leo’s primed to go the distance!
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