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Lupo, a Brazilian-based brand, introduces its new fall collection of boxer briefs which are retailed under $25. Currently available, the collection of Lupo boxer briefs features a Brazilian flair for colors, stripes and low-cut silhouettes.
Henrique Lupo migrated from Italy to Brazil and founded the company 90 years ago as a sock company that expanded in ensuing years to incorporate all apparel including men’s underwear. Lupo is the Italian name for wolf, “so that is when the first wolves moved to Brazil,” according to the brand. Lupo is a household name in Brazil and is now expanding its presence to the rest of the world, including North America.
Popular in Brazil, Lupo’s boxer briefs feature a wide variety of fabric blends such as cotton, polyester and modal to achieve an ultra soft feel and body defining fit. The range also features classic colors such as red, blue, green, grey and white.
“We apply a Brazilian approach to all of our designs,” Malcolm Finlayson, a North American representative for Lupo, told The Underwear Expert. “We like vibrant colors. Brazilians love color because they are always outdoors. We are bringing you the best from Brazil.”
The spokesperson for Lupo’s men’s underwear is Neymar da Silva Santos, a well-known soccer player for the Brazilian national team. “He is the David Beckham of Brazil,” Paula Lupo, a North American representative for Lupo, told The Underwear Expert.
The Lupo boxer briefs are available in S-XL.
For more information about this brand: Lupo
Brazilian soccer players Neymar da Silva Santos poses in Lupo
Photo Credit: Lupo North America