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In preparation for the major launch of Play, Mario Lopez’s brand’s new athletic range, and a push to include athletic retailers and facilities in the collection’s distribution, Rated M is hosting various trunk shows in New York City Equinox Gyms over the next few days.
“Play belongs in shops where people work out, at the gyms, at the athletic retailers. We’re hopeful that it will land there,” Daniel Tawil, Co-Founder of Rated M, told The Underwear Expert. “We’re really pumped about this line and are looking forward to sharing it.” (You can catch the trunk shows at the 92nd Street Equinox July 9,10 from 9am-2pm and 4pm-7pm and the Soho Equinox July 11,12 from 11am-2pm and 5pm-9pm.)
With its combination of athletic qualities and luxurious design, Rated M is angling the new Play line as a major player in luxury athletic wear: “It’s more sophisticated workout attire that’s not as regular as the Under Armours of the world. It’s the perfect line for performance in that it combines look, function, and luxury,” Tawil stated.
Underwear and athletic-wear fanatics have an additional reason to be excited about the Rated M Play line, too: it’s Rated M’s first collection to include a singlet. Originally situated as a press piece, the decision was made, after strong initial interest, to include it as an offering in the range. Designers approached Mario about including it and “he ate it up with a spoon,” Tawil laughed. Initial sales supported the inclusion of the piece, too. “It’s a big seller,” Tawil stated.
The brand also figures there’s no better way to merge the athletic authenticity of the line with the celebrity of A.C. Slater. “If you remember when he was on Saved By The Bell at Bayside, he wore the singlet. What better way to advertise the line than to include the athletic piece he’s known for.”
The range features mesh inset paneling, anti-microbial features, wicking properties for preventing chafing and reflective branding that is “sure to get you noticed” on the street or in the gym. In addition to the singlet ($40), the Play range also includes a Trunk ($24), Cycle Short ($28), Muscle Tee ($34) and V-Neck Tee ($34.) The 95% Polyester, 5% Spandex Rated M athletic collection is available in black, white, grey and red, sizes S-XL, and is available now.
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