Youtube fitness trainer and underwear model Philip Fusco, who we recently chatted up, teamed up with FU e=fu8 underwear for a campaign photo shoot.

After much wait and antsy speculation, the new David Beckham underwear video has finally been released. The short film was directed by Guy Ritchie for H&M.

Jockey is promoting its brand in South Africa with a new Pat Lambie video. The up and coming rugby star is interviewed in this behind the scenes glimpse.

Marco Ovando, who filmed the Dworld Underwear Party promotional video, shot this Mikey Rannelli video featuring the model wearing Baskit in a boiler room.

Get up to speed on the hottest viral underwear videos with our top 5 list. From the Thong Song to a Gangnam Style parody, these videos have people talking.

Le Slip Francais is encouraging men to wear better underwear with its viral video about eggs. After watching this, you’ll never buy a normal “slip” again.

Inspired by the art of Burlesque, Cocksox offers a sexy look with its Wet Look swimwear collection. Made from a unique fabric imported from Italy, Wet Look is currently available in three styles: Brazilian cut swim briefs, swim trunks and swim briefs.

After conducting a survey of Australian men to discover their underwear habits, the Jac5 Underwear Amnesty event rescued Sydney from underwear dispair!

In this exclusive multi-media journey through his New York, Daniel Garofali opens up in an intimate and revealing way about the city he now calls home.

Swedish-underwear brand Bjorn Borg released a short video that shows a man and woman stripping off their clothes and proudly strolling through Stockholm nearly naked.

2(X)IST underwear model André Ziehe opens up about his stance on pink underwear, what he finds sexy in a partner, and the craziest thing he’s ever done (it’s pretty crazy!)

The new Sex Underwear Campaign features a model exploring the desert, chopping wood and breaking stones – all while wearing the brand’s newest selections.

The new C-IN2 Campaign shows off the brand’s updates to its seven lines for fall and winter. The scenic gallery and video were shot in Tuscany by Rick Day.

The new Gregg Homme video showcases the brand’s 2012 fall/winter campaign with quick edits and paranoia inducing shots of the newest underwear offerings.

We list the top five Adam Levine underwear moments from when he started out in Maroon 5′s This Love to the goofy bit on Ellen with the singing underwear.