News
on May 8, 2012 at 8:00 am / in Mark Wahlberg, Models, News
Mark Wahlberg was caught in his underwear on a Miami balcony over the weekend in a series of shots that look remarkably like the ones that paparazzi shot of Zac Efron only a few weeks ago. Is the ex-Calvin Klein underwear model stealing new heartthrob Efron’s moves?
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on May 7, 2012 at 4:00 pm / in Jack Adams, Jockstraps, News
The jockstrap is the most workout-specific cut of men’s underwear there is. It’s engineered for guys to wear when they’re exercising, and so some brands don’t even make jockstraps under the logic that since their use is so specific, the market will be too small.
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on May 4, 2012 at 9:00 pm / in Frigo, News
The New York Times, never one to miss a fashion trend, has just filed a report on the state of men’s underwear. In it, journalist Eric Wilson briefly surveys the terrain and wonders whether the plentiful options in men’s underwear will confound or inspire.
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on May 3, 2012 at 6:29 pm / in News
Get Underwear News: For more photos of boys in underwear, visit Mano Martinez’s blogspot, Yes It’s Sin.
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on May 3, 2012 at 9:00 am / in News, Schiesser
German underwear giant whose impending IPO we reported on last month, has abruptly canceled floating shares of its stock publicly, and will instead be sold to Delta Galil Industries Ltd. (DELT.TV), a global apparel manufacturer based in Israel and the U.S, Dow Jones has reported.
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on May 2, 2012 at 6:00 pm / in Björn Borg, News
Beginning in Shanghai, the brand will open two to four retail outlets in China in 2012, either free-standing Björn Borg boutiques or in-store shops in large department stores.
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on May 1, 2012 at 6:00 pm / in Celebrity Underwear Sightings, News, Under Armour
In a recent New York Times article, reporter Stuart Elliot takes a look Under Armour’s new $1 million ad campaign, noting that it’s a bigger, bolder move than the athletic apparel brand has made before.
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on April 23, 2012 at 4:00 pm / in News
This Saturday, April 28th, the Undy 5000 is stampeding through upstate New York. The run is intended both to raise money for and increase awareness of colon cancer.
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on April 23, 2012 at 12:00 pm / in Alex Santaniello, Chereskin, News
The Underwear Expert was on the scene at the most recent Ron Chereskin photo shoot for their upcoming collections. It was a hot morning in Brooklyn and Ron’s crew had gathered in the charmingly disheveled studio of photographer Jason Rodgers. While Ron’s assistant ran out to get bottled water, Jason set up his equipment.
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on April 21, 2012 at 10:00 am / in DIM, News
For once, French rugby players are getting attention for wearing underwear.
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on April 19, 2012 at 6:09 pm / in Hanes, News
HanesBrands released its financial results for the quarter ending March 31st, 2012, showing that they fell within the company’s guidance.
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on April 19, 2012 at 1:00 pm / in Clever Travel Companion, News
It’s great to travel. It broadens your horizons, expands your mind and sometimes empties your pockets. If you’ve budgeted for it, that can be a non-crisis, but when a pickpocket empties them for you, the only thing you’ll want to broaden is their face with your fist.
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on April 19, 2012 at 11:00 am / in C-IN2, James Guardino, News
The Underwear Expert was given exclusive behind the scenes access to the product photo shoot for C-in2′s Grip collection. The athletic line is pretty amazing in itself, and we’re glad we got to see it up close and personal (on C-in2 model James Guardino no less).
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on April 16, 2012 at 8:00 pm / in C-IN2, News
Last Thursday, The Underwear Expert sponsored a C-in2 underwear giveaway at Homme | Town’s The Cove at Manhattan’s 49 Grove. C-in2, a favorite brand in New York City, had boys going wild.
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on April 12, 2012 at 8:00 am / in News
A handful of new ads for the Peruvian League Against Cancer are encouraging guys to feel themselves up — in the name of preventing testicular cancer.
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