News

Marky Mark Strips Down
on May 8, 2012 at 8:00 am / in Mark Wahlberg, Models, News

Marky Mark Strips Down

Mark Wahlberg was caught in his underwear on a Miami balcony over the weekend in a series of shots that look remarkably like the ones that paparazzi shot of Zac Efron only a few weeks ago. Is the ex-Calvin Klein underwear model stealing new heartthrob Efron’s moves?

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Athletic Jockstraps For Everyday Wear
on May 7, 2012 at 4:00 pm / in Jack Adams, Jockstraps, News

Athletic Jockstraps For Everyday Wear

The jockstrap is the most workout-specific cut of men’s underwear there is. It’s engineered for guys to wear when they’re exercising, and so some brands don’t even make jockstraps under the logic that since their use is so specific, the market will be too small.

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A New Era for Men’s Underwear?
on May 4, 2012 at 9:00 pm / in Frigo, News

A New Era for Men’s Underwear?

The New York Times, never one to miss a fashion trend, has just filed a report on the state of men’s underwear. In it, journalist Eric Wilson briefly surveys the terrain and wonders whether the plentiful options in men’s underwear will confound or inspire.

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Hamsa by Mano Martinez
on May 3, 2012 at 6:29 pm / in News

Hamsa by Mano Martinez

Get Underwear News: For more photos of boys in underwear, visit Mano Martinez’s blogspot, Yes It’s Sin.

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Schiesser Stops IPO, Will Be Sold to Delta Galil
on May 3, 2012 at 9:00 am / in News, Schiesser

Schiesser Stops IPO, Will Be Sold to Delta Galil

German underwear giant whose impending IPO we reported on last month, has abruptly canceled floating shares of its stock publicly, and will instead be sold to Delta Galil Industries Ltd. (DELT.TV), a global apparel manufacturer based in Israel and the U.S, Dow Jones has reported.

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Björn Borg Prepares to Take China
on May 2, 2012 at 6:00 pm / in Björn Borg, News

Björn Borg Prepares to Take China

Beginning in Shanghai, the brand will open two to four retail outlets in China in 2012, either free-standing Björn Borg boutiques or in-store shops in large department stores.

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Under Armour, The Next Generation of Underwear?
on May 1, 2012 at 6:00 pm / in Celebrity Underwear Sightings, News, Under Armour

Under Armour, The Next Generation of Underwear?

In a recent New York Times article, reporter Stuart Elliot takes a look Under Armour’s new $1 million ad campaign, noting that it’s a bigger, bolder move than the athletic apparel brand has made before.

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Undy 5000 Roams to Buffalo
on April 23, 2012 at 4:00 pm / in News

Undy 5000 Roams to Buffalo

This Saturday, April 28th, the Undy 5000 is stampeding through upstate New York. The run is intended both to raise money for and increase awareness of colon cancer.

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Behind The Scenes at Ron Chereskin’s Photoshoot
on April 23, 2012 at 12:00 pm / in Alex Santaniello, Chereskin, News

Behind The Scenes at Ron Chereskin’s Photoshoot

The Underwear Expert was on the scene at the most recent Ron Chereskin photo shoot for their upcoming collections. It was a hot morning in Brooklyn and Ron’s crew had gathered in the charmingly disheveled studio of photographer Jason Rodgers. While Ron’s assistant ran out to get bottled water, Jason set up his equipment.

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on April 21, 2012 at 10:00 am / in DIM, News

French Rugby Players Wear DIM Underwear

For once, French rugby players are getting attention for wearing underwear.

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HanesBrands Q1 Results
on April 19, 2012 at 6:09 pm / in Hanes, News

HanesBrands Q1 Results

HanesBrands released its financial results for the quarter ending March 31st, 2012, showing that they fell within the company’s guidance.

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Travel With Anti-Pickpocket Boxers
on April 19, 2012 at 1:00 pm / in Clever Travel Companion, News

Travel With Anti-Pickpocket Boxers

It’s great to travel. It broadens your horizons, expands your mind and sometimes empties your pockets. If you’ve budgeted for it, that can be a non-crisis, but when a pickpocket empties them for you, the only thing you’ll want to broaden is their face with your fist.

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C-in2′s Grip Product Photo Shoot
on April 19, 2012 at 11:00 am / in C-IN2, James Guardino, News

C-in2′s Grip Product Photo Shoot

The Underwear Expert was given exclusive behind the scenes access to the product photo shoot for C-in2′s Grip collection. The athletic line is pretty amazing in itself, and we’re glad we got to see it up close and personal (on C-in2 model James Guardino no less).

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C-in2 Underwear Giveaway
on April 16, 2012 at 8:00 pm / in C-IN2, News

C-in2 Underwear Giveaway

Last Thursday, The Underwear Expert sponsored a C-in2 underwear giveaway at Homme | Town’s The Cove at Manhattan’s 49 Grove. C-in2, a favorite brand in New York City, had boys going wild.

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Play With Your Balls
on April 12, 2012 at 8:00 am / in News

Play With Your Balls

A handful of new ads for the Peruvian League Against Cancer are encouraging guys to feel themselves up — in the name of preventing testicular cancer.

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