David Beckham

H&M To Release David Beckham Swimwear

H&M To Release David Beckham Swimwear

David Beckham is getting ready to dive into a new venture with H&M: David Beckham swimwear. The collection features three styles from briefs to boardshorts.

Underwear Models Grow the Four Stages of Movember

Underwear Models Grow the Four Stages of Movember

Move over October, it’s time for Movember!

H&M Tweets New Photos Of David Beckham

H&M Tweets New Photos Of David Beckham

H&M is preparing for the release of the Fall 2013 David Beckham Bodywear campaign by tweeting some behind the scenes shots of Beckham in the trunks.

David Beckham Preview Videos

David Beckham Preview Videos

Two David Beckham preview videos dropped on Facebook today along with the announcement that the full-length video will be released early tomorrow morning!

David Beckham Photos!

David Beckham Photos!

Beckham unveils a new look for his sophomore release of David Beckham Bodyware for H&M.

Beckham’s Tighty Whitie Cliffs of Dover

Beckham’s Tighty Whitie Cliffs of Dover

Move over, Vera Ellen! The White Cliffs of Dover recently become synonymous with David Beckham, and his underwear.

Beckhams Goldenballs Not Offensive Rules Watchdog

Beckhams Goldenballs Not Offensive Rules Watchdog

Advertisements featuring David Beckham sporting his line of H&M bodywear do not violate UK advertising guidelines on decency, the Advertising Standards Agency ruled Wednesday.

Larger Than Life Beckham Billboard Completed in New York

Larger Than Life Beckham Billboard Completed in New York

Did you miss David Beckham’s seductive black and white commercial during the Superbowl? Can you just not get enough of Beckham Mania and the frenzy surrounding the celebrity since he launched David Beckham Bodywear for H&M this month? Well, you can re-watch the Super Bowl commercial here for your next Beckham fix, or you can head over to 8th Avenue & […]

David Beckham: Emporio Armani (then), H&M (now)

David Beckham: Emporio Armani (then), H&M (now)

With all the hoopla surrounding David Beckham’s Bodyware line for H&M and the excitement leading up to his Super Bowl commercial, it’s easy to forget that David Beckham is no stranger at all to the underwear industry. Beckham and his wife, Victoria Beckham (Posh Spice) have modeled in a number of successful underwear campaigns for Emporio Armani. Alas, today’s the […]

Beckham Sleeps in Boxer Briefs, Plays in Briefs..

Beckham Sleeps in Boxer Briefs, Plays in Briefs..

David Beckham sat down with The Telegraph UK over the weekend to open up about his forthcoming H&M line, his daughter Harper, and why he prefers briefs during the day and boxer briefs at night: ‘Briefs… are what I mostly wear. When playing, definitely.’ Boxer short-wise, he confesses admiration for those that Mark ‘Marky Mark’ Wahlberg once modelled for Calvin […]

David Beckham To Play in This Year’s Superbowl

David Beckham To Play in This Year’s Superbowl

H&M announced yesterday it would debut a 30 second commercial during the 2012 Superbowl game to bring attention to its new David Beckham Bodywear for H&M line hitting stores Feb. 2.   The spot marks both H&M and Beckham’s first forays into the biggest commercial line up of the year. The Swedish retailer, no stranger to inventive marketing, told The Underwear […]

First Look at David Beckham’s H&M Bodywear Campaign

First Look at David Beckham’s H&M Bodywear Campaign

H&M announced in July that it was teaming up with global icon and soccer superstar David Beckham to make his Bodywear range for men available through a long-term partnership.  The Swedish high-street retailer has finally unveiled the collection that consists of 9 products, designed by Beckham’s design team, and advertising images shot by Alasdair McLellan. The David Beckham Bodywear collection […]

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