Here is our roundup of this week’s celebrity underwear sightings, featuring actors Bradley Cooper and Josh Duhamel, athletes Cristiano Ronaldo, Olympic High Jumper Robbie Grabarz and more!

Maybe you’ve seen the Hanes ads starring Michael Jordan lately… the ones where the famed basketball player espouses the virtues of the brands new Tagless briefs. If you haven’t, you’ve no doubt seen the countless other ads featuring famous athletes sponsoring their favorite undies over the years. One wonders, why the prominence of athletes in underwear advertising?

Every once in a thousand years, a photo of a seductively lit, chiseled soccer player from Portugal will stop you in your tracks rendering you speechless and still. So it was for The Underwear Expert when we stumbled upon these iconic photos of Cristiano Ronaldo in Emporio Armani from 2010.