Under Me

on May 7, 2012 at 1:00 pm / in New Arrivals, under me

Bar Rafaeli’s Men’s Under me

Bar Rafaeli, the Israeli underwear model, has just added a men’s line to her new brand of underwear, Under me. Exclusively designed by Bar Refaeli, the new range of everyday underwear from Under me is chic, understated and elegant rather than stealing the show, according to a press release sent out by the company. The men’s collection uses uncomplicated lines in a range of briefs and vest tops that come in black, white, grey-melange, and charcoal.

Under Me — The Foundation of Confidence

Founded in April 2012 by Israeli supermodel Bar Refaeli and designer David Balsar, Under Me offers chic, understated and elegant everyday underwear. Based in Tel Aviv and London, Under Me believes in making underwear the foundation of a man’s confidence, starting with every outfit.

“I look and feel my best when I’m most comfortable,” says Under Me founder and underwear supermodel Bar Refaeli. Inspired and created by Bar Refaeli, Under Me releases new products every three to four months, and currently offers collections in briefs, boxers and trunks. The brand believes strongly in underwear’s ability to “make up the foundation” of any outfit, and because of this, places special emphasis on the fit and fabric men need to feel comfortable.

Under Me uses mainly cotton along with modal and micro modal fabrics. Under Me boasts about their use of the softest, finest Turkish cotton and underwear cuts, which flatter the body without being too flashy or glamorous. According to creative direction Eyal Nevo, Under Me underwear is inspired by an “unwavering belief that honest simplicity is the ultimate in luxury.”

Being a brand of beautifully made basics, Under Me collections make great choices for any man who is interested in comfortable underwear that makes you feel sexy, without taking away too much of your own beauty. Designed in basic colors such as black, grey and white, the brand starts from the inside out, making men feel comfortable not only in their Under Me underwear, but in their own skin as well.