The White Briefs

on February 20, 2013 at 6:00 am / in Briefs, New Arrivals, Tank Top, The White Briefs

The White Briefs Shows Its Stripes

The White Briefs freshens up its collection of high-end, luxury underwear with stripes for the upcoming spring season. Currently available, The White Briefs collection now comes in white and black stripes for the first time.

on November 21, 2012 at 6:00 am / in Briefs, New Arrivals, The White Briefs

The White Briefs Spring Color Update

The White Briefs updates its range of high-end, luxury loungewear and underwear with a new color. Currently available, The White Briefs Spring 2013 collection now comes in grey.

on August 7, 2012 at 8:00 am / in New Arrivals, The White Briefs

The White Briefs’ Seasonal Men’s Range

The White Briefs updates the Seasonal Fall/Winter Men’s range of high-end, luxury loungewear to complement the brand’s core collection of men’s underwear.

on July 26, 2012 at 8:00 am / in Daily Packages, The White Briefs

The White Briefs Presents

There are underwear models with facial hair and underwear models without. Which do you prefer?

on July 13, 2012 at 8:00 am / in Shop Talk, The White Briefs

The White Briefs: Quality Product & Sustainable Production

The White Briefs is a beacon of light in an industry otherwise dominated by mass production and often less than desirable cuts, fabrics and designs: definitely not your average underwear brand.

on May 18, 2012 at 8:00 am / in New Arrivals, The White Briefs

The White Briefs for Nick Wooster

The White Briefs is a leisurewear company that you may never have heard of. Keep reading, though, and you’ll gain a heightened perspective on the possibilities in underwear design-perhaps never looking at that pair of poorly made and awkward briefs in the corner the same way again.

The White Briefs is a high-end Swedish brand that is committed to providing quality products for men and women. Founded in 2009 by husband and wife team Peter and Henriette Simonsson, The White Briefs aims to present consumers with thoughtful innovations for day-to-day intimates that offer understated style and personal comfort.

The mission of The White Briefs Underwear is to offer its customers a new range of compelling everyday items. “It’s about thoughtfulness and vitality, being visionary and to invigorate the business,” the company said in a statement. The White Briefs offers a core collection of styles such as briefs, boxer briefs and singlets as well as tops like long-sleeve T-shirts and long-sleeve Henley shirts. The brand also offers an extensive range of luxury loungewear and sleepwear.

All individually tailored men’s underwear garments are made from luxurious materials. The White Briefs utilizes fabrics such as Peruvian Pima cotton and certified organic cotton. For a smooth surface, the brand’s cotton features 120 grams interlock woven fabric with properties that are flexible and adjustable to your body.

The company’s fabrics are organically grown from local eco-communities. “The White Briefs takes social and environmental responsibility and delivers high quality product in all aspects,” the brand said in a statement. Additionally, The White Briefs Underwear packages its items in stylish recycled cardboard boxes.

From a design perspective, The White Briefs gives a clean, sophisticated and tailored look with classic shapes and subtle details such as Corozo buttons in a semi polished look. The men’s underwear collection offers unbranded waistbands for quiet elegance.

The White Briefs headquarters is located in the Osterlen in the southern part of Sweden.