The White Briefs
The White Briefs is a beacon of light in an industry otherwise dominated by mass production and often less than desirable cuts, fabrics and designs: definitely not your average underwear brand.Read more ›
The White Briefs is a leisurewear company that you may never have heard of. Keep reading, though, and you’ll gain a heightened perspective on the possibilities in underwear design-perhaps never looking at that pair of poorly made and awkward briefs in the corner the same way again.Read more ›
The White Briefs
The White Briefs Underwear – A Swedish Brand Dedicated to Subtle Style, Timeless Comfort
The White Briefs is a high-end Swedish brand that is committed to providing quality products for men and women. Founded in 2009 by husband and wife team Peter and Henriette Simonsson, The White Briefs aims to present consumers with thoughtful innovations for day-to-day intimates that offer understated style and personal comfort.
The mission of The White Briefs Underwear is to offer its customers a new range of compelling everyday items. “It’s about thoughtfulness and vitality, being visionary and to invigorate the business,” the company said in a statement. The White Briefs offers a core collection of styles such as briefs, boxer briefs and singlets as well as tops like long-sleeve T-shirts and long-sleeve Henley shirts. The brand also offers an extensive range of luxury loungewear and sleepwear.
All individually tailored men’s underwear garments are made from luxurious materials. The White Briefs utilizes fabrics such as Peruvian Pima cotton and certified organic cotton. For a smooth surface, the brand’s cotton features 120 grams interlock woven fabric with properties that are flexible and adjustable to your body.
The company’s fabrics are organically grown from local eco-communities. “The White Briefs takes social and environmental responsibility and delivers high quality product in all aspects,” the brand said in a statement. Additionally, The White Briefs Underwear packages its items in stylish recycled cardboard boxes.
From a design perspective, The White Briefs gives a clean, sophisticated and tailored look with classic shapes and subtle details such as Corozo buttons in a semi polished look. The men’s underwear collection offers unbranded waistbands for quiet elegance.
The White Briefs headquarters is located in the Osterlen in the southern part of Sweden.