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The Underwear Expert is here to remind you – with our latest Jerrad Matthew exclusive photoshoot – that there’s underwear designed for well-endowed men.Read More
Hug An Australian Day is finally upon us, but don’t just give out those warm embraces willy nilly. Make sure he celebrates the day Australian underwear.
by Eric Ramirez 2eros, aussieBum, Bloke Undees, Cocksox, Croota, Funky Trunks, Matt Conrad, Mitch Dowd, Mosmann, Sly, Stonemen, Supawear, Underwear TrendsRead More
October is Breast Cancer Awareness month and many brands release pink friendly collections this week. See this week in men’s underwear – October 16 2014.
by The Underwear Expert Andrew Christian, Björn Borg, Bodyaware, Diëtz, Marco Marco, New Arrivals, Perry Ellis, Supawear, Tommy JohnRead More
This week in men’s underwear was full on color! From 2eros swim to Andrew Christian see our list below of this week in men’s underwear – September 3 2014.
by The Underwear Expert 2eros, Andrew Christian, aussieBum, Bodyaware, Hugo Boss, Lupo, Mack Weldon, New Arrivals, Papi, Supawear, teamm8Read More
Andrew Christian made our week pop while aussieBum took us on a road trip. All in all, it’s been quite the event week in men’s underwear – August 27 2014.
by The Underwear Expert 2eros, 2xist, Andrew Christian, aussieBum, Bodyaware, Jor, New Arrivals, Perry Ellis, SupawearRead More
More About Supawear
Supawear is an Australian men’s underwear and swimwear brand that was conceived from the creators of 2Eros. Founded in 2012, Supawear provides men with sexy, fun and affordable essentials designed to make them feel like superheroes. The brand prides itself for offering “supa” quality and design, which is most definitely “not for the ordinary.”
Jason Hoeung, creative designer of Australian-based 2Eros, oversees the creative design for the Supawear brand. Hoeung, who studied graphic design at KVB Institute of Design and grew up with parents who owned a clothing company, attempts to translate the stylish, timeless and functional design of his other brand’s swimwear and underwear collections to the Supawear brand.
Supawear’s underwear collection comes in three basic styles: brief, trunk and mid trunk. The swimwear range comes in low-rise briefs. Supawear offers a variety of youthful, bright and superhero inspired color palettes as opposed to the typical, mainstream choices of men’s underwear and swimwear. The brand aims to create consistently unique and strikingly fashionable designs similar to the success of 2Eros.
In July 2012, Supawear released its first collections of underwear and swimwear including but not limited to the Supa-Man, Supa-Dupa and Supa-Sonic collections. The men’s underwear range is considerably priced ranging from $18-$24. The Supawear underwear collection is made from a soft fabric blend of cotton and features a bold representation of the Supawear logo.
In addition to offering men’s underwear and swimwear, Supawear offers a collection of matching caps with plans to expand its accessory line in the future.