Now a days, everyone seems to be fetching basic colors for a fun print. Sly, a brand known for its daring prints, adds five new prints to its range of Sly Boxer Briefs: Real Steel, Rising Dead, Lumberjack, Silver Octopus, and Girlage.
When it comes to staying cool, most straight men are clueless about the role their summer underwear plays in keeping them comfy. We help the guys out here!
It’s fair to say that the graphic print is a fashion staple that is continually evolving; Similar to the graphic top, print underwear has been on the rise.
The Sly Real Mckoi boxer brief features a built-in pocket, leg elastic, engineered leg bands, a wide waistband and plenty of room and support in the pouch.
Sly introduces Rest Easy, a new range of briefs that complements the Australian-based brand’s collection of boxer briefs. Currently available, the Sly Rest Easy brief features edgy designs and bold colors.
Inspired by colorful, contemporary trends, Sly releases two new boxer briefs that showcase randomly splattered paint and plaid print. The boxer briefs are currently available.
After a healthy showing of denim last season, denim is now starting to show up in the men’s underwear category. Check out three of our top denim underwear choices and let us know if you think denim underwear is here to stay.
Australian underwear brand Sly teamed up with models from CSA for these colorful shots. Which model is your favorite? For more information about this brand: Sly
Australian brand Sly releases two new boxer briefs that offer edgy, colorful interpretations of urban-inspired themes.
Freeze! The SLY Cop Issue Red Boxer Brief was truly created for the man who loves his weapon.
We’ve reached out to some of our favorite men’s underwear brands and asked them what their best bets are for Father’s looking to break out of their boring underwear: take a look! Who knows, maybe you’ll find something for yourself!
Australian underwear brand, SLY, has been making major waves recently, expanding their availability to over 300 retailers in the past 12 months. Now, they’ve hit the UK with designs appearing at the retail chains USC and Surfdome.
Firemen and lifeguards beware — you’ll have a hard time standing out this summer because as far as we can tell, red is the men’s underwear color of the summer, and with jocks like these, nobody’s gonna want to cover them up.
The colors are youthful and vibrant and the material works for the body instead of against it. It is extremely supportive and accentuates the back side, too! All in all, a solid choice for a fun summer boxer brief.
Youthful Australian brand SLY underwear sure knows how to pick ‘em! The brand just gave model Matt Coleman his big break, shooting him in their underwear for his very first photoshoot. We got a chance to catch up with Coleman and asked him a few questions about his new career and his relationship with SLY.
More About Sly Underwear
Sly is an Australian-based men’s underwear brand that embodies the country’s flamboyant and progressive youth culture in its designs. Sly Underwear draws its fun, quirky and edgy design inspirations from Australia’s most beautiful beaches, the surf, and a powerful youth culture, attempting to embody the Gold Coast lifestyle.
Dan Murray, who noticed a gap in the men’s underwear market between high priced designer underwear and bland men’s underwear products, founded sly Underwear in 2009. Murray began selling his first line, which featured hip, bold prints from the back of his van. Today, the company has grown into a popular Australian men’s underwear brand sold to more than 300 stores across Australia and New Zealand with plans to expand in Europe and North America.
The allure of the brand lies in its colorful energy and popular street-infused styles. Sly Underwear employs young designers and partners with local artists to bring the best of the country’s street culture and the tattoo world into the brand’s men’s underwear prints. The company offers three moderately priced styles: briefs, boxer briefs and long boxer briefs.
In addition to providing youthful prints, Sly Underwear offers comfortable cuts and feel-good fabrics making its range stylish yet practical. The collection is made from a stretch cotton fabric that is highly durable and comfortable. Plus, Sly Underwear provides leg elastic waistbands that are engineered to prevent riding up, tagless labels on the waistband and adequate room and support in the contour pouch. The brand has created several unique design features to its line that include a convenient, built-in pocket for storing small objects.
Sly Underwear markets its brand to a lifestyle inspired customer in the company’s marketing and video campaigns that are made in Australia.