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Sly Rest Easy Briefs Debut
on October 29, 2012 at 6:00 am / in Briefs, New Arrivals, Sly

Sly Rest Easy Briefs Debut

Sly introduces Rest Easy, a new range of briefs that complements the Australian-based brand’s collection of boxer briefs. Currently available, the Sly Rest Easy brief features edgy designs and bold colors.

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Sly Debuts Trendy Boxer Briefs
on September 30, 2012 at 8:00 am / in Boxer Briefs, New Arrivals, Sly

Sly Debuts Trendy Boxer Briefs

Inspired by colorful, contemporary trends, Sly releases two new boxer briefs that showcase randomly splattered paint and plaid print. The boxer briefs are currently available.

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TREND REPORT: Denim Underwear
on September 14, 2012 at 8:00 am / in Diesel, Modus Vivendi, Sly, Underwear Trends

TREND REPORT: Denim Underwear

After a healthy showing of denim last season, denim is now starting to show up in the men’s underwear category. Check out three of our top denim underwear choices and let us know if you think denim underwear is here to stay.

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Sly Teams with CSA Models
on August 15, 2012 at 8:00 am / in Model Photos, Sly

Sly Teams with CSA Models

Australian underwear brand Sly teamed up with models from CSA for these colorful shots. Which model is your favorite? For more information about this brand: Sly    

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Sly Introduces Edgy Boxer Briefs
on August 7, 2012 at 4:00 pm / in Boxer Briefs, New Arrivals, Sly

Sly Introduces Edgy Boxer Briefs

Australian brand Sly releases two new boxer briefs that offer edgy, colorful interpretations of urban-inspired themes.

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SLY Cop Issue Red Boxer Brief
on July 24, 2012 at 8:00 am / in Sly, Underwear Reviews

SLY Cop Issue Red Boxer Brief

Freeze! The SLY Cop Issue Red Boxer Brief was truly created for the man who loves his weapon.

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Spruce Up Dad’s Drawers
on June 14, 2012 at 6:00 pm / in 2eros, BR4SS, C-IN2, Cocksox, Cover Male, e=fu8, ES Collection, Expert Opinion, Hanro, Jake Joseph, Naked, Pact, Rufskin, Sly, teamm8, Wood

Spruce Up Dad’s Drawers

We’ve reached out to some of our favorite men’s underwear brands and asked them what their best bets are for Father’s looking to break out of their boring underwear: take a look! Who knows, maybe you’ll find something for yourself!

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SLY Sweeps Into UK
on May 30, 2012 at 8:00 am / in News, Sly

SLY Sweeps Into UK

Australian underwear brand, SLY, has been making major waves recently, expanding their availability to over 300 retailers in the past 12 months. Now, they’ve hit the UK with designs appearing at the retail chains USC and Surfdome.

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Red Hot Summer Underwear
on May 23, 2012 at 8:00 am / in 2eros, 2xist, Baskit, Bone Wear, BumChums, Chereskin, Diesel, e=fu8, Frank Dandy, Hugo Boss, Intymen, Joe Snyder, Modus Vivendi, Mundo Unico, Sly, Underwear Trends

Red Hot Summer Underwear

Firemen and lifeguards beware — you’ll have a hard time standing out this summer because as far as we can tell, red is the men’s underwear color of the summer, and with jocks like these, nobody’s gonna want to cover them up.

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SLY Lotus Boxer Brief
on May 16, 2012 at 8:00 am / in Sly, Underwear Reviews

SLY Lotus Boxer Brief

The colors are youthful and vibrant and the material works for the body instead of against it. It is extremely supportive and accentuates the back side, too! All in all, a solid choice for a fun summer boxer brief.

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SLY Model Matt Coleman
on May 15, 2012 at 8:00 am / in Matt Coleman, Model Interviews, Sly

SLY Model Matt Coleman

Youthful Australian brand SLY underwear sure knows how to pick ‘em! The brand just gave model Matt Coleman his big break, shooting him in their underwear for his very first photoshoot. We got a chance to catch up with Coleman and asked him a few questions about his new career and his relationship with SLY.

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Behind the Scenes with Sly
on May 7, 2012 at 8:00 am / in Models, Sly

Behind the Scenes with Sly

Sly Underwear offered The Underwear Expert an exclusive behind the scenes look at the photoshoot for their new collections, shot on the sunny beaches of Australia. If these picks don’t get you ready for summer, we don’t know what will. Take a look at the pics, and stay tuned for more details on Sly’s upcoming ranges you won’t want to [...]

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REVIEW: Sly Blue Denim
on May 2, 2012 at 1:00 pm / in Sly, Underwear Reviews

REVIEW: Sly Blue Denim

Wonderful. A refreshing change of pace from some of the more serious fashion decisions we’ve seen lately. This youthful energy and willingness to take risks shows Sly to be a strong contender in the world of underwear. Instead of expensive cutoff shorts this summer, go with a Sly look instead!

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GET THE LOOK: Sailor Skivvies from Drag Race
on March 8, 2012 at 5:17 pm / in aussieBum, Expert Opinion, Papi, Sly

GET THE LOOK: Sailor Skivvies from Drag Race

This week’s episode of RuPaul’s Drag Race was significant for two reasons: we learned that Latrice Royale looks damn good in aqua, and that a new, and unknown, brand made the Pit Crew’s custom underwear for the runway portion of the far superior version of America’s Next Top Model. Marco Squared is the brand behind the sailor skivvies, and is [...]

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Aussie Brands Don’t Go Down Under Pac Brands’ Weight
on February 27, 2012 at 8:00 am / in 2wink, aussieBum, Grundies, News, Sly

Aussie Brands Don’t Go Down Under Pac Brands’ Weight

It’s always been somewhat of a mystery why Australia can boast of so many fine men’s underwear brands.  One possible explanation comes in the form of Aussie underwear giant Pacific Brands, whose financial troubles we recently reported. It appears that as a result of Pac Brands’ decision a few years ago to offshore some of their production to China, enterprising [...]

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Sly Underwear

Sly Underwear – An Australian Brand Showcasing Street Inspired Designs

Sly is an Australian-based men’s underwear brand that embodies the country’s flamboyant and progressive youth culture in its designs. Sly Underwear draws its fun, quirky and edgy design inspirations from Australia’s most beautiful beaches, the surf, and a powerful youth culture, attempting to embody the Gold Coast lifestyle.

Dan Murray, who noticed a gap in the men’s underwear market between high priced designer underwear and bland men’s underwear products, founded sly Underwear in 2009. Murray began selling his first line, which featured hip, bold prints from the back of his van. Today, the company has grown into a popular Australian men’s underwear brand sold to more than 300 stores across Australia and New Zealand with plans to expand in Europe and North America.

The allure of the brand lies in its colorful energy and popular street-infused styles. Sly Underwear employs young designers and partners with local artists to bring the best of the country’s street culture and the tattoo world into the brand’s men’s underwear prints. The company offers three moderately priced styles: briefs, boxer briefs and long boxer briefs.

In addition to providing youthful prints, Sly Underwear offers comfortable cuts and feel-good fabrics making its range stylish yet practical. The collection is made from a stretch cotton fabric that is highly durable and comfortable. Plus, Sly Underwear provides leg elastic waistbands that are engineered to prevent riding up, tagless labels on the waistband and adequate room and support in the contour pouch. The brand has created several unique design features to its line that include a convenient, built-in pocket for storing small objects.

Sly Underwear markets its brand to a lifestyle inspired customer in the company’s marketing and video campaigns that are made in Australia.