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There are different kinds of animal prints in the men’s underwear world. Some create patterns with the animals themselves. Others use a bold animal graphic.
by Eric Ramirez 2xist, Blackspade, Croota, Funky Trunks, Jor, Male Power, Mitch Dowd, Mosmann, Oiler & Boiler, Sly, Smuggling Duds, Underwear TrendsRead More
Hug An Australian Day is finally upon us, but don’t just give out those warm embraces willy nilly. Make sure he celebrates the day Australian underwear.
by Eric Ramirez 2eros, aussieBum, Bloke Undees, Cocksox, Croota, Funky Trunks, Matt Conrad, Mitch Dowd, Mosmann, Sly, Stonemen, Supawear, Underwear TrendsRead More
Pastel underwear pairs are like easter eggs in your drawer. Men usually break out pastels during spring before replacing them with sportier summer colors.
by Eric Ramirez Diesel, Frank Edward, Jor, Mack Weldon, Milkman, Mundo Unico, Oiler & Boiler, Papi, Perry Ellis, Sly, Underwear TrendsRead More
In honor of the NCAA March Madness, beginning March 18, we’ve decided to have fun with a bracket of our own. Sixteen undies enter. One will reign supreme.
by Christopher Hernandez American Jock, Andrew Christian, aussieBum, Bodyaware, Calvin Klein Underwear, Emporio Armani, Entertainment, Garcon Model, Ginch Gonch, Gregg Homme, Jack Adams, Mack Weldon, N2N, Nasty Pig, Sly, Tani, teamm8Read More
Underwear already provides our bottoms with many benefits, besides the obvious as an extra layer or warmth and comfort they offer support as we move about our day.
by Zeynep Sasmazel Adventure Underwear, Baskit, Expert Opinion, Sly, Smiley Clothing Australia, Smuggling Duds, Tommy John, Tush SkivviesRead More
Whether you are in a relationship, single, or just want to get laid, we’ve got 12 Valentine’s Day underwear picks sure to leave you either sexy or cute.
by Zeynep Sasmazel Andres Velasco, Andrew Christian, Expert Opinion, Ginch Gonch, Good Devil, Gregg Homme, Jor, Nasty Pig, Pistol Pete, Slick It Up, Sly, Tani, teamm8Read More
More About Sly Underwear
Sly is an Australian-based men’s underwear brand that embodies the country’s flamboyant and progressive youth culture in its designs. Sly Underwear draws its fun, quirky and edgy design inspirations from Australia’s most beautiful beaches, the surf, and a powerful youth culture, attempting to embody the Gold Coast lifestyle.
Dan Murray, who noticed a gap in the men’s underwear market between high priced designer underwear and bland men’s underwear products, founded sly Underwear in 2009. Murray began selling his first line, which featured hip, bold prints from the back of his van. Today, the company has grown into a popular Australian men’s underwear brand sold to more than 300 stores across Australia and New Zealand with plans to expand in Europe and North America.
The allure of the brand lies in its colorful energy and popular street-infused styles. Sly Underwear employs young designers and partners with local artists to bring the best of the country’s street culture and the tattoo world into the brand’s men’s underwear prints. The company offers three moderately priced styles: briefs, boxer briefs and long boxer briefs.
In addition to providing youthful prints, Sly Underwear offers comfortable cuts and feel-good fabrics making its range stylish yet practical. The collection is made from a stretch cotton fabric that is highly durable and comfortable. Plus, Sly Underwear provides leg elastic waistbands that are engineered to prevent riding up, tagless labels on the waistband and adequate room and support in the contour pouch. The brand has created several unique design features to its line that include a convenient, built-in pocket for storing small objects.
Sly Underwear markets its brand to a lifestyle inspired customer in the company’s marketing and video campaigns that are made in Australia.