Youthful Australian brand SLY underwear sure knows how to pick ‘em! The brand just gave model Matt Coleman his big break, shooting him in their underwear for his very first photoshoot. We got a chance to catch up with Coleman and asked him a few questions about his new career and his relationship with SLY.Read more ›
Sly Underwear offered The Underwear Expert an exclusive behind the scenes look at the photoshoot for their new collections, shot on the sunny beaches of Australia. If these picks don’t get you ready for summer, we don’t know what will. Take a look at the pics, and stay tuned for more details on Sly’s upcoming ranges you won’t want to [...]Read more ›
Wonderful. A refreshing change of pace from some of the more serious fashion decisions we’ve seen lately. This youthful energy and willingness to take risks shows Sly to be a strong contender in the world of underwear. Instead of expensive cutoff shorts this summer, go with a Sly look instead!Read more ›
This week’s episode of RuPaul’s Drag Race was significant for two reasons: we learned that Latrice Royale looks damn good in aqua, and that a new, and unknown, brand made the Pit Crew’s custom underwear for the runway portion of the far superior version of America’s Next Top Model. Marco Squared is the brand behind the sailor skivvies, and is [...]Read more ›
It’s always been somewhat of a mystery why Australia can boast of so many fine men’s underwear brands. One possible explanation comes in the form of Aussie underwear giant Pacific Brands, whose financial troubles we recently reported. It appears that as a result of Pac Brands’ decision a few years ago to offshore some of their production to China, enterprising [...]Read more ›
Sly Underwear – An Australian Brand Showcasing Street Inspired Designs
Sly is an Australian-based men’s underwear brand that embodies the country’s flamboyant and progressive youth culture in its designs. Sly Underwear draws its fun, quirky and edgy design inspirations from Australia’s most beautiful beaches, the surf, and a powerful youth culture, attempting to embody the Gold Coast lifestyle.
Dan Murray, who noticed a gap in the men’s underwear market between high priced designer underwear and bland men’s underwear products, founded sly Underwear in 2009. Murray began selling his first line, which featured hip, bold prints from the back of his van. Today, the company has grown into a popular Australian men’s underwear brand sold to more than 300 stores across Australia and New Zealand with plans to expand in Europe and North America.
The allure of the brand lies in its colorful energy and popular street-infused styles. Sly Underwear employs young designers and partners with local artists to bring the best of the country’s street culture and the tattoo world into the brand’s men’s underwear prints. The company offers three moderately priced styles: briefs, boxer briefs and long boxer briefs.
In addition to providing youthful prints, Sly Underwear offers comfortable cuts and feel-good fabrics making its range stylish yet practical. The collection is made from a stretch cotton fabric that is highly durable and comfortable. Plus, Sly Underwear provides leg elastic waistbands that are engineered to prevent riding up, tagless labels on the waistband and adequate room and support in the contour pouch. The brand has created several unique design features to its line that include a convenient, built-in pocket for storing small objects.
Sly Underwear markets its brand to a lifestyle inspired customer in the company’s marketing and video campaigns that are made in Australia.