Sly

The Sly Cop Issue Red Is Playful & Fun

The Sly Cop Issue Red Is Playful & Fun

Sly has only been around for two years, but they’ve quickly mastered the formula for creating fantastic underwear. What did we think of their Cop Issue Red?

A Burst Of Vibrancy In The Sly Splatter Black

A Burst Of Vibrancy In The Sly Splatter Black

The Sly Splatter Black boxer brief is bursting with color. Though the print is fun and reminiscent of paintball memories, did we think the fit was on par?

The Sly Bandana Collection

The Sly Bandana Collection

Sorry Versace, but Sly was setting trends before your Menswear Fall ’14 collection filled with bandana printed underwear. See the Sly Bandana line here.

Underwear With Pockets: Keeping All Of Your Goods Safe

Underwear With Pockets: Keeping All Of Your Goods Safe

Underwear already provides our bottoms with many benefits, besides the obvious as an extra layer or warmth and comfort they offer support as we move about our day.

12 Sexy & Sweet Valentine’s Day Underwear Picks

12 Sexy & Sweet Valentine’s Day Underwear Picks

Whether you are in a relationship, single, or just want to get laid, we’ve got 12 Valentine’s Day underwear picks sure to leave you either sexy or cute.

Trend Story: Floral Underwear

Trend Story: Floral Underwear

We’re 100% ready to launch out of this polar vortex, and we’ve got just the right trend to beat those winter blues. Floral underwear is better than ever.

Work Hard And Play Hard In The Sly Solids Collection

Work Hard And Play Hard In The Sly Solids Collection

Make sure you wear the Sly Solids collection when you’re working hard and playing even harder.

Three New Looks From Sly Collective

Three New Looks From Sly Collective

Check out these three tattoo inspired underwear pieces from Sly Collective.

Feel the Power of the Golden Coast in Sly Lotus Brief

Feel the Power of the Golden Coast in Sly Lotus Brief

Australian brand, Sly wanted to extend the enjoyment of summers on the Golden Coast with the Sly Lotus brief.

SLY: Inspired By The Youthful Gold Coast

SLY: Inspired By The Youthful Gold Coast

Since 2009, Sly Collective has been growing as one of Australia’s premier underwear brands through their relationships with the local surfing community and the country’s progressive youth culture.

by Stephen Rose
January 1, 2014
Shop Talk, Sly, Style
The Wild Sly Zebra Collection

The Wild Sly Zebra Collection

Become one with the jungle and channel your Zebra spirit animal by wearing a pair of underwear from the Sly Zebra collection.

Unload A Round In The Sly Splatter Collection

Unload A Round In The Sly Splatter Collection

The Sly Splatter collection looks as if you were in a serious game of paintball and lost, but you are a winner if you are wearing a pair of these undies.

Holiday Gift Guide: Print Underwear

Holiday Gift Guide: Print Underwear

When executed flawlessly, print underwear can be quite the statement pieces. From Ken Wroy’s New York prints to the pop art of Pull-In, check out the best.

Get Printed With A New Sly Boxer Brief

Get Printed With A New Sly Boxer Brief

Now a days, everyone seems to be fetching basic colors for a fun print. Sly, a brand known for its daring prints, adds five new prints to its range of Sly Boxer Briefs: Real Steel, Rising Dead, Lumberjack, Silver Octopus, and Girlage.

STRAIGHT GUYD: Summer Underwear Tips

STRAIGHT GUYD: Summer Underwear Tips

When it comes to staying cool, most straight men are clueless about the role their summer underwear plays in keeping them comfy. We help the guys out here!

More About Sly Underwear

Sly is an Australian-based men’s underwear brand that embodies the country’s flamboyant and progressive youth culture in its designs. Sly Underwear draws its fun, quirky and edgy design inspirations from Australia’s most beautiful beaches, the surf, and a powerful youth culture, attempting to embody the Gold Coast lifestyle.

Dan Murray, who noticed a gap in the men’s underwear market between high priced designer underwear and bland men’s underwear products, founded sly Underwear in 2009. Murray began selling his first line, which featured hip, bold prints from the back of his van. Today, the company has grown into a popular Australian men’s underwear brand sold to more than 300 stores across Australia and New Zealand with plans to expand in Europe and North America.

The allure of the brand lies in its colorful energy and popular street-infused styles. Sly Underwear employs young designers and partners with local artists to bring the best of the country’s street culture and the tattoo world into the brand’s men’s underwear prints. The company offers three moderately priced styles: briefs, boxer briefs and long boxer briefs.

In addition to providing youthful prints, Sly Underwear offers comfortable cuts and feel-good fabrics making its range stylish yet practical. The collection is made from a stretch cotton fabric that is highly durable and comfortable. Plus, Sly Underwear provides leg elastic waistbands that are engineered to prevent riding up, tagless labels on the waistband and adequate room and support in the contour pouch. The brand has created several unique design features to its line that include a convenient, built-in pocket for storing small objects.

Sly Underwear markets its brand to a lifestyle inspired customer in the company’s marketing and video campaigns that are made in Australia.

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