Don’t look now, Australia, but you might have a competitor as a men’s underwear hotspot. Vancouver, BC, is starting to grow a whole clutch of fascinating new brands — and it’s not exactly clear why. The air? The mountains? The robust city planning? The decriminalized drugs? In any case, we’ve compiled and spoken with a handful of the Vancouverite brands for you – take a look!Read more ›
The Saxx Luxury Collection: NAME: Luxury BOTTOMS: Boxer Brief, Trunk COLORS: White/Red Trim, Navy Blue, Black The Man: BUILD: Slim WAIST: 31 BRIEF WORN: Luxury Boxer Brief The Basics: STYLE: Boxer Brief RISE: Mid-Length ATTRIBUTES: Ergonomic Comfort Pouch FUNCTION: Everyday, Athletic FIT: True to size LUXURY BOXER BRIEF RETAIL: $32.95 LUXURY TRUNK RETAIL: $32.95 FABRIC: 45% Modal, 50% Cotton, 5% [...]Read more ›
The underwear industry is increasingly combining technology and fashion in its designs. Here, in Part One of a series that will highlight the innovative things to keep an eye out for in the men’s underwear industry, we share a sample of the most exciting pouch technologies available in the market today. C-in2 Recognizes the Importance of a Fitted Pouch Recognizing that [...]Read more ›
Saxx – Providing Ergonomic Comfort
Saxx designs underwear to prevent contact between a man’s package and inner thighs. Saxx offers an ergonomic comfort pouch with two parallel mesh panels that offer an ideal barrier. Plus, the brand’s contour pouch has no internal seam and extra room to promote a natural resting position.
Trent Kitch, an athlete and an MBA student at the Richard Ivey School of Business at UWO, founded the brand in 2006 on the need to make men’s underwear more comfortable. Kitch came up with the idea for Saxx Underwear while on a fishing trip off the coast of Alaska, where he experienced extreme irritation while wearing a survival suit for three days to withstand the harsh weather conditions.
Kitsch envisioned a new design in men’s underwear that would prevent contact and be more comfortable. With the help of a fashion designer and input from professional athletes, Kitsch developed the concept for comfort side panels that create a hammock-like effect.
Today, Saxx Underwear offers a variety of styles that include:
- Saxx Briefs
- Saxx Boxer briefs
- Saxx Boxers
The brand updates its collections with new colors, styles and prints each season. Saxx utilizes a wide variety of fabrics such as cotton, modal, spandex, nylon, polyester and viscose to achieve ideal comfort and support.
Saxx Underwear generated national exposure on TV shows such as the CBC television show Dragons’ Den and an endorsement from actor Taylor Kitsch. Numerous professional athletes testify to wearing Saxx Underwear on and off the field. Saxx continues to make team sales to Major League Baseball teams such as the Los Angeles Dodgers, Colorado Rockies and Arizona Diamondbacks.