Oskar Franks – Underwear From Down Under
Providing incredible comfort and great anatomical support, Oskar Franks provides men with a functional yet stylish option for underwear. Oskar Franks strives to offer men comfort as well as an anatomical appeal. Further committing to providing choice, the brand’s motto is “it’s a lifestyle thing.” Oskar Franks targets men above the age of 16 who seek style, quality and comfort in their underwear. The brand commits to taking customer opinion into consideration when developing a new collection.
Oskar Franks offers an immense variety in styles, colors and fabrics. Styles offered include boxer briefs, boxer shorts, briefs, trunks, long johns, pants, shorts and even sleepwear. In an effort to practice environmentally responsible manufacturing, Oskar Franks uses only sustainable fabrics such as bamboo, organic cotton, modal and rayon. Colors are limited to black and white but a dash of color can be found in the brand’s logo shown prominently on the waistband.
Founded in August of 2011 by Ricky James, Oskar Franks releases products annually. James also acts as the company’s creative director and oversees the brand’s introduction of new styles and colors. The brand’s popular sellers include the sleep trunk, which sold out shortly after its release. Oskar Franks also currently offers classic and athletic underwear as well as hipster trunks.
Oskar Franks is based in Australia’s most eastern point in Byron Bay, Northern New South Wales. Being located in such a vibrant region provides inspiration to the brand as they observe the people, the animals, the landscapes, the abstract and the simplicity in life.