There are underwear brands that design sportswear, and underwear brands that design sexy sportswear. These brands indulge in an athletic kind of sex appeal.Read More
The second of the brand’s summer 2015 releases, the Modus Vivendi Pareo line is one that’ll be sure to revamp your summer wardrobe in all the right ways.Read More
More pride styles and swimwear take over the majority of the new arrivals! Check out what has happened this week in Men’s Underwear:June 2nd-June 8th, 2015!
Summer won’t last forever, but the Modus Vivendi Classic Line of swimwear will. Photographer Nikos Papadopoulos captures Christos Artemiou in the new line.
Jockstraps are made to enhance. And to make sure you can find the right one for you, we’ve compiled a list of the best pouch enhancing jocks out there.
In 2015, Modus Vivendi began the Round-the-World campaign. To wrap it up, Nikos Papadopoulos shot the Modus Vivendi Mondrian Line with Christos Artemiou.
Feel like you’ve loved the new Modus Vivendi Greek Line before? You’re right. The new looks are really the Greek Edition of Modus Vivendi’s Pride Line.
The Modus Vivendi Leather Line includes underwear and apparel. Greek fashion designer Christos Bibitsos draws his inspiration from the Leather Pride Flag.
More About Modus Vivendi
Modus Vivendi is a brand based in Greece that offers a range of men’s underwear, beachwear, swimwear and accessories that offer a sexy spin on Greek influenced design and culture. Founded in 1989 by Greek fashion designer, Christos Bibitsos, Modus Vivendi translated from Latin means lifestyle or way of life. This interpretation defines the company’s approach to providing men with quality apparel and sexy design in order to improve the quality of their lifestyle.
“Our name reflects our design and manufacturing approach to everything we make: it is not just a product, or just a brand; it reflects a lifestyle,” the brand states in its mission statement. “And our lifestyle is this: Everything we do we do first and foremost for one reason: because we love it!”
Modus Vivendi presents a diverse range of men’s underwear styles such as briefs, jockstraps, boxer briefs and singlets as well as T-shirts. The brand also offers skirts as worn by ancient Greeks as an undergarment. Modus Vivendi draws an enormous influence from ancient Greek culture and heritage in its men’s underwear line, which is updated with new collections each month.
Modus Vivendi presents a variety of flattering shapes, sexy lines and provocative styles specifically tailored to the needs of its consumer base. The brand provides garments made from cotton or microfiber fabrics to complement its unique designs while offering an ideal fit and overall comfort. All of the company’s items are manufactured in Greece and in Modus Vivendi’s own factories.
During the design phase, Bibitsos personally makes the first sample of each new design to ensure precise physical dimensions of each new inspiration. Additionally committed to quality control, the brand brings in models to test its new items and help Bibitsos make the necessary changes and adjustments.
The brand’s influence of ancient Greek culture is clearly defined in the brand’s marketing campaigns. Modus Vivendi offers videos and photos shot in Greece of native models partaking in various Greek customs.