Behind The Scenes Of An Underwear Trade Show

From the funky new prints by MeUndies to the sexy pieces by Gregg Homme to the classic jocks by Jack Adams, the year in underwear just got a lot better.

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More About James Tudor

Founded in the United Kingdom in 2008, James Tudor is a men’s underwear brand that combines historical men’s tailoring concepts with modern design. The brand was founded by Jon Hammond-Hagan, a musician and stylist, and Alec Harrison, a costume designer for theatre and film. The duo wanted to combine their creative skills to start a completely new style of underwear.

James Tudor Underwear is inspired by the idea of the British gentleman: a class of men who place high emphasis on the immaculate detail of their wardrobe. James Tudor evokes that idea of grandeur, decadence and quality. While emulating British tailoring, the James Tudor Underwear collection emphasizes a contemporary edge epitomized by today’s aspiration of fitness. The brand’s founders affectionately refer to the James Tudor man as the 21st Century dandy.

James Tudor targets diverse demographic this is largely due to the wide range of styles and colors it offers varying from sophisticated styles with a large amount of detailing to more classic styles for the guy who likes more simple underwear. The brand’s consumer ranges from anywhere between 18-50.

The brand offers the James Tudor boxer brief, brief, trunk and a longer fit boxer (boxer trunk) and releases new collections each season (twice a year). The brand also offers active wear such as hoodies, sweatpants, sweat shorts and tanks.

James Tudor Underwear uses cotton and elastane to maintain an ideal stretch and hold. The brand also utilizes modal, which has a great silky finish and brings a luxurious feel.

The most popular James Tudor Underwear seller is the button-fly collection, made from super-soft modal and silver button detailing. Another popular range is the Regal Collection, which is available in a range of stripes and vibrant colors combining James Tudor signature button detailing and unparalleled fit.

Although maintaining its uniquely British style, the brand is now headquartered in Los Angeles, California.