The Athlete Underwear Connection

Maybe you’ve seen the Hanes ads starring Michael Jordan lately… the ones where the famed basketball player espouses the virtues of the brands new Tagless briefs. If you haven’t, you’ve no doubt seen the countless other ads featuring famous athletes sponsoring their favorite undies over the years. One wonders, why the prominence of athletes in underwear advertising?

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A Tagless Future?

When one of America’s top performing apparel manufacturers makes a change to their wears, people tend to take notice. So, when Hanesbrand Inc. recently announced they were incorporating tag less technology across their brief, boxer, and boxer-brief lines, the news cycle took note.

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More About Hanes Underwear

Founded in 1901, Hanes is a line of men’s and women’s apparel, owned by the HanesBrands Inc., a global consumer goods company. A recent survey indicated that Hanesbrands can be found in eight out of 10 American households, and its brands, including Hanes Underwear, hold the top U.S. market position by sales in most product categories.

The Hanes Underwear brand is used by the company for marketing a broad range of apparel essentials, which includes Hanes Underwear for Men. The brand bills itself as being “America’s First Name in Comfort since 1901.”

A leader in innovation, Hanes Underwear for Men introduced creative innovations to the market. The brand’s tagless design offers a comfortable, no-itch waistband while the ComfortSoft waistband prevents pinching or binding. The super soft Comfort Flex waistband retains its shape and moves with you. What’s more, the leg bands of Hanes Underwear for Men products are guaranteed not to ride up.

Mens Hanes Underwear provides a versatile range of styles in multi-packs with assorted colors. These styles include:

  • Boxer Briefs
  • Briefs
  • Boxer Shorts
  • Tank Tops
  • V-Neck T-shirts

Most of the styles are made from 100% cotton or a blend of cotton and polyester for ultimate comfort and functionality. The briefs and boxer briefs have a functional fly while the boxer shorts present a one-button fly that is guaranteed not to gap. The styles are offered in basic and traditional colors.

In the early 2000s, Hanes Underwear for Men kicked off a widely successful ad campaign for its “Go Tagless” products that featured various celebrities, most notably NBA legend Michael Jordan.