Model Ryan Christopher rocks some bold colored briefs from Go Softwear’s new Mod collection in these provocative and exclusive photos shot by James Loy.

This week’s underwear model of the week is Erick Salgado from Go Softwear. Erick told us all about his fitness dreams (and his love of French Toast!).

Go Softwear releases its latest range of colorful men’s underwear, the California Lifestyle Collection. Currently available, the Go Softwear California Lifestyle collection comes in blue, red, yellow and green.

Go Softwear updates its B-Erotic collection with three new striking colors. Available late October, the Go Softwear B-Erotic range will be offered in midnight black, cobalt blue and raspberry.

Want a singlet, but don’t know where to start? Singlets, perfect for athletics or play, are easy to size and the number of singlets out there these days makes it easier than ever to find one.

Leather inspired underwear: yay or nay? We break down the pro’s and con’s of leather inspired underwear, and serve up some pleather history, too. Would you wear it?

Can you believe that July is almost upon us?! Yikes. Well, if you’re like us and feel that June has flown by much too quickly, we’ve rounded up some of the best underwear releases of this month just for you.

Go Softwear has released a new line of mesh sportswear. Dubbed the American Jock’s Action Mesh Group, the line features various cuts of breathable sports under and outer wear.

The new Go Softwear Clean City collection provides a demure counterpoint to the brand’s other, more vibrant collections and retails for $15-$28.

Stand at attention in Go Softwear’s new Militaire collection, with army-inspired pleather looks replete with snap pouches and metal zippers. Camo and leather are relatively popular looks with other brands already, but Go Softwear has moved in a somewhat different direction here. The Militaire collection will be marching onto shelves beginning on April 15th.

Go Softwear keeps go-go-going, releasing a new collection, B-Erotic, not more than two weeks after their last collection release.

Take a look at our gallery of singlets and let us know if you’ll be stepping in the ring anytime soon.

After bringing you the exclusive story of how the Jock Brief was birthed, there was no way that we wouldn’t share with you how the design has caught on. Baskit CEO Eric Schwers must be so proud to see how his baby has caught on so widely.

US trade officials are pushing a Made in America campaign and calling out the fashion industry in hopes of bringing more manufacturing jobs stateside.

Go Softwear, one of our favorite brands, has just added a new, retro-inspired line to its already popular Pop range.