Emporio Armani updates its Long Boxer Brief collection of 2-packs with two new limited edition color combinations for the spring 2013 season. Available late January, the Emporio Armani Long Boxer Brief 2-Pack Stretch Cotton range will soon come in sage and smokey blue and marine and fuxia.Read more ›
Emporio Armani updates its Basic Stretch Microfiber collection with new colors for the spring 2013 season. Available late January, the Emporio Armani Basic Stretch Microfiber range now comes in skin, peacock, smokey blue, sage, mastic, marine blue and red.Read more ›
Emporio Armani debuts its Big Logo Vintage Stretch Cotton collection, which showcases a unique vintage look on the brand’s trademark eagle logo. Available late January, the Emporio Armani Big Logo Vintage Stretch Cotton range is the brand’s attempt to target a younger demographic and infuse a popular fashion trend into its line.Read more ›
Emporio Armani introduces its Snake Story Stretch Cotton collection coinciding with Chinese New Year. Available late January, the Emporio Armani Snake Story Stretch Cotton range celebrates 2013 as the year of the Black Snake with black as one of the featured colors and “Year of the Snake” printed in Chinese characters along the waistband.Read more ›
Emporio Armani updates its Little Italy Story Stretch Cotton collection with new colors for the upcoming spring season. Available late January, the Emporio Armani Little Italy Story Stretch Cotton range will include three colors: black, white and mélange grey.Read more ›
Emporio Armani updates its Printed Fantasy Stretch Cotton collection with new color combinations for the spring season. Available late January, the Emporio Armani Printed Fantasy Stretch Cotton range will include five different looks.Read more ›
Emporio Armani Underwear
Emporio Armani – Giorgio Armani’s Solution for Men’s Underwear
Emporio Armani is a label of high-end, luxury fashion clothing under the Giorgio Armani brand, founded in 1975. Emporio Armani is the only Giorgio Armani line that is mainly designed by Armani himself and has a spotlight at Milan fashion week every year.
In 1982, Giorgio Armani launched the worldwide campaign of Emporio Armani Underwear and Swimwear collections for men and women. The brand later introduced the Emporio Armani Underwear collection to the United States market in 2007.
“In the past, the marketplace has been dominated by American brands,” Giorgio Armani, one of the most celebrated and influential designers from Italy, said in a statement. “With my Emporio Armani Underwear collection, I am looking forward to giving customers a different perspective based upon my point of view of design, fabrication and fit.”
Emporio Armani Underwear for Men offers a collection of styles that include:
- Boxer Briefs
- Long Underwear
The styles are offered separately or, in some offerings, as 2-packs. For ultimate comfort and stretch, Emporio Armani Underwear for Men presents a range of soft, modern fabrics such as stretch cotton, stretch microfiber, pima cotton and stretch modal.
Featured on the waistbands of all the ranges for Emporio Armani Underwear Men, the Emporio Armani logo depicts an eagle that is looking in the right direction. The eagle symbolizes the brand’s supreme quality, excellence and feat, hence making it an everlasting emblem. Almost all Emporio Armani Underwear Men logos use the same basic black and white color palette, giving them a natural, striking and classier impression.
Emporio Armani Underwear for Men showcases a black-and-white marketing campaign that has featured international icons and football (soccer) stars Cristiano Ronaldo and David Beckham.