International icon David Beckham retired from soccer last week in a move we hope will only lead to more underwear photos. Here we round up some of our faves.

News reports have surfaced indidcating that H&M hired a David Beckham butt double for the new Guy Ritchie video. Don’t worry. It’s not as bad as it sounds.

The photos of the new David Beckham holiday underwear lines have been released by the star himself and we’re already excited about the upcoming season.

Guy Ritchie is directing a new David Beckham ad for the David Beckham Bodywear for H&M campaign! That’s why Beckham was running outside in his underwear.

Maybe you’ve seen the Hanes ads starring Michael Jordan lately… the ones where the famed basketball player espouses the virtues of the brands new Tagless briefs. If you haven’t, you’ve no doubt seen the countless other ads featuring famous athletes sponsoring their favorite undies over the years. One wonders, why the prominence of athletes in underwear advertising?