David Beckham Bodywear for H&M

David Beckham: Underwear Model of the Century?

David Beckham: Underwear Model of the Century?

In a recent chat with TMZ, Tommy Hilfiger said that he considers David Beckham the model of the century. Would you agree with Hilfiger or say someone else?

[VIDEO] See A Teaser Of David Beckham’s H&M Super Bowl Ad

[VIDEO] See A Teaser Of David Beckham’s H&M Super Bowl Ad

Want to see a teaser of David Beckham’s H&M Super Bowl Ad before it airs? Look no further, and find a BTS video as well as campaign photos right here.

David Beckham’s New Bodywear by H&M Campaign

David Beckham’s New Bodywear by H&M Campaign

In the fall 2013 collection for David Beckham Bodywear by H&M, David Beckham goes back to his roots, lounging around a changing room in the East End.

H&M Tweets New Photos Of David Beckham

H&M Tweets New Photos Of David Beckham

H&M is preparing for the release of the Fall 2013 David Beckham Bodywear campaign by tweeting some behind the scenes shots of Beckham in the trunks.

[PHOTOS] Beckham Retires, Spends More Time in Underwear

[PHOTOS] Beckham Retires, Spends More Time in Underwear

International icon David Beckham retired from soccer last week in a move we hope will only lead to more underwear photos. Here we round up some of our faves.

David Beckham Bodywear for H&M Spring Collection Arrives

David Beckham Bodywear for H&M Spring Collection Arrives

David Beckham’s underwear collection gets updated with a new range of colors that echo the action hero theme with dark navy blues, reds and utility greens. The new collection is now available.

David Beckham Underwear Video

David Beckham Underwear Video

After much wait and antsy speculation, the new David Beckham underwear video has finally been released. The short film was directed by Guy Ritchie for H&M.

David Beckham Preview Videos

David Beckham Preview Videos

Two David Beckham preview videos dropped on Facebook today along with the announcement that the full-length video will be released early tomorrow morning!

Louis Smith Underwear Takes On Beckham Bodywear

Louis Smith Underwear Takes On Beckham Bodywear

According to super secret sources (apparently), 2013′s near future might include a Louis Smith underwear collection! Can it match David Beckham Bodywear?

David Beckham Photos!

David Beckham Photos!

Beckham unveils a new look for his sophomore release of David Beckham Bodyware for H&M.

Beckham’s Tighty Whitie Cliffs of Dover

Beckham’s Tighty Whitie Cliffs of Dover

Move over, Vera Ellen! The White Cliffs of Dover recently become synonymous with David Beckham, and his underwear.

The Athlete Underwear Connection

The Athlete Underwear Connection

Maybe you’ve seen the Hanes ads starring Michael Jordan lately… the ones where the famed basketball player espouses the virtues of the brands new Tagless briefs. If you haven’t, you’ve no doubt seen the countless other ads featuring famous athletes sponsoring their favorite undies over the years. One wonders, why the prominence of athletes in underwear advertising?

Beckhams Goldenballs Not Offensive Rules Watchdog

Beckhams Goldenballs Not Offensive Rules Watchdog

Advertisements featuring David Beckham sporting his line of H&M bodywear do not violate UK advertising guidelines on decency, the Advertising Standards Agency ruled Wednesday.

H&M Sales Up But Margin Down

H&M Sales Up But Margin Down

Hennes & Mauritz, the Swedish retailer behind H&M, announced that despite a 5% growth in first-quarter profits, their margin was down, an result which they attributed to high prices of cotton, among other reasons.

Carlos Tevez Bodywear for H&M?

Was this Argentine soccer player going to be the face and body of H&M’s newest underwear collection? If so, getting Beckham was a close shave! The French sport sketch comedy group Les Pronostikers have made a parody video of David Beckham’s Superbowl debut.  The video stars Carlos Tevéz, an 28-year old Argentinian striker for Manchester United, a football team in Manchester, […]

More About David Beckham Bodywear for H&M

International icon David Beckham teamed with H&M to make the David Beckham Bodywear for H&M range available to millions of fans globally. This long-term partnership allows Beckham to produce and exclusively sell his men’s underwear collection to 1,800 H&M stores in 40 countries worldwide. The David Beckham Underwear line launched to coincide with Valentine’s Day 2012.

Designed by Beckham’s in-house team, the David Beckham Underwear line focuses on fit, function, comfort, longevity and design to present a range of new classics. The collection provides quality products positioned to set a new standard in men’s underwear for the 21st century. The collection avoids overt branding and features minimal waistband designs.

The David Beckham Bodywear for H&M collection presents key products that will form the core of the line. The collection, available in black, white and grey, includes:

  • Woven Boxers
  • Boxer Briefs
  • Briefs
  • Trunks
  • Long Johns
  • Pajama Pants
  • T-Shirts
  • Tank Tops

Made from 95% cotton and 5% elastane, Beckham Underwear is offered individually or as a 3-pack. The collection will develop seasonally with new colors, styles, fabrics and patterns.

“Working with a team has always been a key part of my life and I found that to be the same when developing this range,” Beckham, said in a statement. “Collectively with my design team, we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I’m very happy with the end result.”

David Beckham Underwear Ads show the famed soccer player in a series of classic, black and white photos, showing David Beckham in his underwear.

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