H&M is preparing for the release of the Fall 2013 David Beckham Bodywear campaign by tweeting some behind the scenes shots of Beckham in the trunks.Read More
International icon David Beckham retired from soccer last week in a move we hope will only lead to more underwear photos. Here we round up some of our faves.Read More
David Beckham’s underwear collection gets updated with a new range of colors that echo the action hero theme with dark navy blues, reds and utility greens. The new collection is now available.
More About David Beckham Bodywear for H&M
International icon David Beckham teamed with H&M to make the David Beckham Bodywear for H&M range available to millions of fans globally. This long-term partnership allows Beckham to produce and exclusively sell his men’s underwear collection to 1,800 H&M stores in 40 countries worldwide. The David Beckham Underwear line launched to coincide with Valentine’s Day 2012.
Designed by Beckham’s in-house team, the David Beckham Underwear line focuses on fit, function, comfort, longevity and design to present a range of new classics. The collection provides quality products positioned to set a new standard in men’s underwear for the 21st century. The collection avoids overt branding and features minimal waistband designs.
The David Beckham Bodywear for H&M collection presents key products that will form the core of the line. The collection, available in black, white and grey, includes:
- Woven Boxers
- Boxer Briefs
- Long Johns
- Pajama Pants
- Tank Tops
Made from 95% cotton and 5% elastane, Beckham Underwear is offered individually or as a 3-pack. The collection will develop seasonally with new colors, styles, fabrics and patterns.
“Working with a team has always been a key part of my life and I found that to be the same when developing this range,” Beckham, said in a statement. “Collectively with my design team, we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I’m very happy with the end result.”
David Beckham Underwear Ads show the famed soccer player in a series of classic, black and white photos, showing David Beckham in his underwear.