A profitable venture for Warnaco, the popularity of Calvin Klein Underwear in China continues to grow thanks to subtle advertising efforts and a fresh feel.
Calvin Klein Underwear
Calvin Klein Underwear updates its CK One Micro collection with limited edition colors and prints. Available late November, the collection will soon be available in bold zelda stripe and techno geo print in blue bird.
Calvin Klein Underwear updates its Cotton Stretch collection with new colors to celebrate the holidays. Available late November, this collection of 2-pack briefs, trunks and boxer briefs will soon include red ribbon.
Calvin Klein Underwear updates its Bold Cotton collection with two new colors. Available late November, the collection of trunks and boxer briefs will soon be available in blue bird and tangelo orange.
According to a press release, PVH Corporation, a global apparel company, acquired the Warnaco Group which houses Calvin Klein Underwear for $2.9 billion.The merger makes PVH one of the largest and most profitable lifestyle apparel companies in the world.
Calvin Klein Underwear updates its Micro Modal collection with two new colors. Available late October, the Calvin Klein Underwear Micro Modal range will soon be offered in brilliant red and smooth sailing blue.
Got a big date coming up? Our guide to the hottest men’s date underwear is sure to score.
Calvin Klein Underwear updates its collection of boxer shorts with three new colors. Available late October, the collection will soon be offered in mark stripe in wicked purple, bank stripe in nuvo blue and sparkler in Columbia blue.
Calvin Klein Underwear updates its Cotton Stretch collection with a new shade of blue. Calvin Klein Underwear Cotton Stretch will be available late October.
The Calvin Klein Underwear Microfiber Stretch collection gets a bold new color. Available late October, the 2-pack collection of hip briefs, micro trunks and boxer briefs will soon be available in wicked purple.
Calvin Klein Underwear updates its CK One Cotton collection of trunks, boxer briefs and slim-fit boxer shorts with a new color. Available late October, the collection will soon offer brilliant red in textured stripe and textured plaid.
Calvin Klein underwear renews its Bold Micro collection of stylish and comfortable trunks and boxer briefs with three new colors. Available late October, the range will soon feature unique shades of yellow, purple and blue.
Calvin Klein Underwear marks its 30th anniversary this year. Check out the brand’s official anniversary press release below and stay tuned for more CK30 news.
September has always been an exciting month in the world of men’s underwear as the new releases of fall begin. Check out these sure-fire winners.
Calvin Klein underwear expands its CK One Cotton collection of low-rise trunks with a limited holiday edition. Available late September, the collection will soon feature gold or silver stars on the waistband.
More About Calvin Klein Underwear
Since 1982, Calvin Klein Underwear for men has been a driving force of innovation and style in the men’s underwear industry and this year celebrates its 30th anniversary; in 2011, global sales at retail for Calvin Klein Underwear were more than one billion dollars.
Calvin Klein Underwear has challenged the public perception of men’s underwear with a deluge of iconic advertisements featuring Calvin Klein men’s underwear models like Mark Wahlberg, Kate Moss, and Kellan Lutz. Mark Wahlberg’s famous ads, which also feature a young Kate Moss, show the then-rapper dropping trou, exposing his Calvin Klein boxer briefs. These images, and other Calvin Klein Underwear images like it, have both altered the men’s underwear landscape by shining a focused, A-list spotlight on the men’s underwear industry, and secured the brand’s place as the most popular brand in the world. Calvin Klein Underwear is even one of the preliminary sponsors of Jay-Z’s revamped Barclay’s Center in Brooklyn, New York.
Calvin Klein men’s underwear offerings are plenty; the iconic brand boasts boxers, boxer briefs, briefs and trunks in a variety of styles, colors, and designs.
Bob Mazzoli, Calvin Klein Underwear’s chief creative officer, said in 2012: “We are continually inspired through our ongoing relationship and dialogue with our global consumers, and fully intend to create a future that is just as compelling as our past.”
The brand has opened thousands of boutiques in major cities around the world including Buenos Aires, Cardiff, London, and Mexico City. In 2012, Warnaco, the parent company to Calvin Klein Underwear was acquired by PVH Corp.