Calvin Klein Underwear marks its 30th anniversary this year. Check out the brand’s official anniversary press release below and stay tuned for more CK30 news.
Calvin Klein Underwear
September has always been an exciting month in the world of men’s underwear as the new releases of fall begin. Check out these sure-fire winners.
Dylan Hart was photographed by Sean Higgins for this experiment in geometry and light. The model stands among disembodied hands in Calvin Klein Underwear: hands down the best use of props ever. This is a DEFinite must see.
Calvin Klein underwear expands its CK One Cotton collection of low-rise trunks with a limited holiday edition. Available late September, the collection will soon feature gold or silver stars on the waistband.
Calvin Klein underwear updates its collection of woven, slim-fit boxer shorts with three new prints. Available late September, the collection will soon be offered in morris plaid in black, murphy stripe in black and brian plaid in white.
James from Seattle writes in with a problem experienced by many guys: no butt. We cure his buttlessness with the right pair of butt boosting underwear.
Calvin Klein underwear updates its Basic 3-pack, which consists of a 3-pack low-rise briefs or 3-pack boxer briefs, with three inviting colors. Available late September, the 3-packs wills soon be offered in blue dust, brilliant red and black.
Calvin Klein underwear updates its Microfiber Stretch collection with two new colors. Available late September, the collection of 2-pack hip briefs, 2-pack micro trunks and 2-pack boxer briefs will soon be available in brilliant red and black.
Calvin Klein underwear updates its Micro Modal collection with a dreamy new color. Available late September, the collection’s trunk and boxer brief will soon be offered in soft aqua.
Calvin Klein underwear updates its Pro Stretch Reflex collection with two bold new colors. Available late September, the collection will soon be offered in brilliant red with a dream blue contrast and dream blue with an oxygen blue contrast.
Calvin Klein underwear updates its CK One Micro collection with two new striking colors and prints. Available late September, the collection will soon be offered in a keyboard print of brilliant red and gradient stripe print of black.
Calvin Klein underwear updates its X Micro collection with two new bright colors. Available late September, the collection of hip brief, low-rise trunk and boxer brief will soon be offered in digital pink and cherry shadow.
Re:Quest Model Management has compiled an amazing gallery of their male models in the style of vintage underwear ads just in time to appreciate them during one of fashion’s biggest weeks.
The young Steven Lettnin stretches out his in Calvin Klein Underwear in Bright Eyes Remain a Lifetime by Mirko Fuhrher.
Calvin Klein underwear updates its Steel Micro collection with two new dazzling colors. Available late September, the collection will soon be offered in digital pink and dream blue.
More About Calvin Klein Underwear
Since 1982, Calvin Klein Underwear for men has been a driving force of innovation and style in the men’s underwear industry and this year celebrates its 30th anniversary; in 2011, global sales at retail for Calvin Klein Underwear were more than one billion dollars.
Calvin Klein Underwear has challenged the public perception of men’s underwear with a deluge of iconic advertisements featuring Calvin Klein men’s underwear models like Mark Wahlberg, Kate Moss, and Kellan Lutz. Mark Wahlberg’s famous ads, which also feature a young Kate Moss, show the then-rapper dropping trou, exposing his Calvin Klein boxer briefs. These images, and other Calvin Klein Underwear images like it, have both altered the men’s underwear landscape by shining a focused, A-list spotlight on the men’s underwear industry, and secured the brand’s place as the most popular brand in the world. Calvin Klein Underwear is even one of the preliminary sponsors of Jay-Z’s revamped Barclay’s Center in Brooklyn, New York.
Calvin Klein men’s underwear offerings are plenty; the iconic brand boasts boxers, boxer briefs, briefs and trunks in a variety of styles, colors, and designs.
Bob Mazzoli, Calvin Klein Underwear’s chief creative officer, said in 2012: “We are continually inspired through our ongoing relationship and dialogue with our global consumers, and fully intend to create a future that is just as compelling as our past.”
The brand has opened thousands of boutiques in major cities around the world including Buenos Aires, Cardiff, London, and Mexico City. In 2012, Warnaco, the parent company to Calvin Klein Underwear was acquired by PVH Corp.