More About Bread & Boxers

Offering a simple alternative to elaborate designs, Bread & Boxers is a Swedish-based underwear brand that emphasizes basic, elegant and luxurious choices of men’s underwear. Founded in 2008 by Henrik Lindahl and Alexander Palmgren, Bread & Boxers prides itself on offering a line of men’s underwear considered to be everyday essentials.

Unadorned with logos or embellishments of any kind, Bread & Boxers markets its underwear collection to be as simple as life’s most basic daily items such as a loaf of bread. The brand also offers unique packaging. Items come inside a clean white paper bag that reflects the simple nature of the brand.

Bread & Boxers targets men who appreciate comfort, great fit and attention to detail in addition to classic, clean style. The brand’s founders created the underwear line to cater to someone who values a subtle, refined look.

Bread & Boxers releases limited edition collections twice per year. The brand stays true to its philosophy and focuses on the key item but adds a few more styles. Bread & Boxers offers crew neck T-shirts, V-neck shirts, crew neck relaxed fit shirts, tank tops, boxer briefs and socks. The brand’s top best seller is the boxer brief.

For the fitted products, Bread & Boxers uses a soft and comfortable blend of cotton and lycra. For the relaxed Crew-Neck T-Shirts, in which no stretch is required, the brand uses pure cotton.

The company is based inside an old chocolate factory in the heart of Stockholm, Sweden.