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There were brands on brands at the Las Vegas Trade Show, making Project Menswear the place to be for underwear fanatics. James Pianka tries on some stuff.
by Eric Ramirez 2xist, Bread & Boxers, Entertainment, Happy Socks, Jack Adams, Junk Underjeans, Mundo Unico, Naked, Videos, WoodRead More
Project Las Vegas Tradeshow takes you behind the scenes to see whats new in the world of men’s underwear and to meet with over 40 underwear brands.
by Nick Byrne 2xist, Behind the Scenes, Betones, Bread & Boxers, Calvin Klein Underwear, de la COMMUNE, Gregg Homme, Happy Socks, Junk Underjeans, News, Papi, Saxx, StyleRead More
Jerrad Matthew’s latest shoot is all about grey. Whether it’s a darker shade or something perfectly neutral, grey underwear is an essential for any style.
by Eric Ramirez 2xist, Björn Borg, Bread & Boxers, Leo, Marco Marco, Marek+Richard, Papi, Shrine Boxers, Tani, Underwear TrendsRead More
More About Bread & Boxers
Offering a simple alternative to elaborate designs, Bread & Boxers is a Swedish-based underwear brand that emphasizes basic, elegant and luxurious choices of men’s underwear. Founded in 2008 by Henrik Lindahl and Alexander Palmgren, Bread & Boxers prides itself on offering a line of men’s underwear considered to be everyday essentials.
Unadorned with logos or embellishments of any kind, Bread & Boxers markets its underwear collection to be as simple as life’s most basic daily items such as a loaf of bread. The brand also offers unique packaging. Items come inside a clean white paper bag that reflects the simple nature of the brand.
Bread & Boxers targets men who appreciate comfort, great fit and attention to detail in addition to classic, clean style. The brand’s founders created the underwear line to cater to someone who values a subtle, refined look.
Bread & Boxers releases limited edition collections twice per year. The brand stays true to its philosophy and focuses on the key item but adds a few more styles. Bread & Boxers offers crew neck T-shirts, V-neck shirts, crew neck relaxed fit shirts, tank tops, boxer briefs and socks. The brand’s top best seller is the boxer brief.
For the fitted products, Bread & Boxers uses a soft and comfortable blend of cotton and lycra. For the relaxed Crew-Neck T-Shirts, in which no stretch is required, the brand uses pure cotton.
The company is based inside an old chocolate factory in the heart of Stockholm, Sweden.