Adidas

The Underwear Expert Monthly Athletic Underwear Roundup – February

The Underwear Expert Monthly Athletic Underwear Roundup – February

For February we’ve rounded up our favorite men’s athletic underwear to help you reach fitness goals much easier, quicker and of course while looking sexier.

Adidas Goes Futuristic: Climacool Boxer Briefs

Adidas Goes Futuristic: Climacool Boxer Briefs

by Marcus Scott
January 29, 2014
Adidas, New Arrivals, Underwear Trends

It’s a new year, which means it’s a new era for men’s underwear; and, Adidas is taking us to the future with the all new Climacool Graphic Boxer Briefs.

Trend Story: Wine Colored Underwear

Trend Story: Wine Colored Underwear

Let the wine flow! The emergence of wine colors on the runway is making a comeback this fall and we’ve seen wine colored underwear flowing from brands.

July’s Shades of Blue!

July’s Shades of Blue!

Proving that blue isn’t just for rainy days, these cheerful shades of blue pop on all forms of men’s underwear.

The Athlete Underwear Connection

The Athlete Underwear Connection

Maybe you’ve seen the Hanes ads starring Michael Jordan lately… the ones where the famed basketball player espouses the virtues of the brands new Tagless briefs. If you haven’t, you’ve no doubt seen the countless other ads featuring famous athletes sponsoring their favorite undies over the years. One wonders, why the prominence of athletes in underwear advertising?

Dwight Howard Teams with Adidas

Adidas has unveiled a new summer ad campaign featuring Orland Magic player Dwight Howard. Sporting their new Flex 360 athletic wear, the NBA star will centerpiece the brand’s U.S. digital and in-store marketing campaigns.

REVIEW: adidas Sport Performance Flex 360

REVIEW: adidas Sport Performance Flex 360

A strong new challenger in the athletic wear market. Adidas already expertly makes your shoes, socks and shorts already, so it doesn’t come as a surprise that this would be a sector of the underwear industry that they’d move into.

by Michael Kleinmann
March 28, 2012
Adidas, Underwear Reviews
Adidas Marches Into March Madness

Adidas Marches Into March Madness

The first games of March Madness, the college basketball tournament, are being played this week in Dayton, Ohio. In an attempt to further raise awareness for its underwear, Adidas is marching select players onto the court with Adidas Sport Performance Boxer Briefs. Although there’s no word on what players, or teams for that matter, will be wearing the Adidas briefs, […]

by Michael Kleinmann
March 15, 2012
Adidas, News, Style

More About Adidas Underwear

Adidas Underwear is one facet of the many-sided German apparel company that is Adidas. A notable footwear company, Adidas was founded in 1949 by Adolf Dassler, the namesake for the brand. Adi, a nickname for Adolf, and Das, short for Dassler, were put together to form the name “Adidas” (contrary to the widespread rumor of the name being an acronym for  “All Day I Dream About Sex”). Eventually becoming a well-rounded athletic clothing company in addition to their popular shoe collection, the brand included Adidas Underwear as part of its mission to become the outstanding global leader in the sporting goods industry.

Adidas Underwear focuses around the needs of the athlete, and truly commits to the to athletic lifestyle. As an innovative athletic brand, Adidas Underwear believes in the constant, never-ending improvement of the collective quality of their products’ look, feel and fit. The brand definitely provides the bold and masculine athletic look, while still assuring athletes that their Adidas Underwear provides incomparable fit and support, satisfying any athlete’s needs. Adidas’ men’s underwear is one of the best brands out there as far as producing sports underwear for men, and Adidas Underwear continues to be a global leader in underwear for all-around athletic needs, while never sacrificing a cool, bold and masculine look to their brand.