Abercrombie & Fitch Underwear

on May 10, 2013 at 9:00 am / in Abercrombie & Fitch, Daily Packages, Justice Joslin

Justice Joslin for Ruehl

Justice Joslin shows off Ruehl boxer briefs (by Abercrombie & Fitch) in this Daily Package. The brand is no longer around, but at least there’s still Justice.

Giovanni Bonamy by Sylvain Norget

Sylvain Norget gets Giovanni Bonamy down to his Abercrombie and Fitch underwear.

Aaron Thornton for Ray John Pila

Aaron Thornton makes Abercrombie & Fitch and Burberry look ___________ . For more photos from Ray John Pila, check out rayjohnpila.com.

Founded in 1892 in the heart of Manhattan by David T. Abercrombie and Ezra H. Fitch, Abercrombie & Fitch began as a sporting goods store. After filing for bankruptcy in 1976, the store closed up shop in 1977. The named was revived as a outdoor clothing line for 10 years after that, and after being sold to Columbus, Ohio’s clothing chain The Limited in 1988, Abercrombie & Fitch adapted its current style of “casual luxury.” The brand has found increasing success thereafter, and Abercrombie & Fitch Underwear has become a huge part of the mainstream fashion and underwear industry.

Since then, Abercrombie & Fitch Underwear has carried the casual luxury lifestyle as well, with collections featuring striking colors and patterns showing off their famous moose logo. Even today, Abercrombie & Fitch Underwear carries the sense of a modern, hip style thoroughly in their underwear and clothes entirely, while still carrying roots of their outdoorsy and rustic beginnings in their product names as well as designs.

Abercrombie & Fitch Underwear famously carries its style around the world, and has become a known mainstream creator of underwear for a younger, and more hip generation.