Abercrombie & Fitch
Abercrombie & Fitch Underwear
Founded in 1892 in the heart of Manhattan by David T. Abercrombie and Ezra H. Fitch, Abercrombie & Fitch began as a sporting goods store. After filing for bankruptcy in 1976, the store closed up shop in 1977. The named was revived as a outdoor clothing line for 10 years after that, and after being sold to Columbus, Ohio’s clothing chain The Limited in 1988, Abercrombie & Fitch adapted its current style of “casual luxury.” The brand has found increasing success thereafter, and Abercrombie & Fitch Underwear has become a huge part of the mainstream fashion and underwear industry.
Since then, Abercrombie & Fitch Underwear has carried the casual luxury lifestyle as well, with collections featuring striking colors and patterns showing off their famous moose logo. Even today, Abercrombie & Fitch Underwear carries the sense of a modern, hip style thoroughly in their underwear and clothes entirely, while still carrying roots of their outdoorsy and rustic beginnings in their product names as well as designs.
Abercrombie & Fitch Underwear famously carries its style around the world, and has become a known mainstream creator of underwear for a younger, and more hip generation.