Pull-In presents its spring/summer collection, which features bold prints and bright colors inspired by cartoon characters or images of summer. Currently available, the Pull-In underwear collection consists of the brand’s signature Shorty Trunk, Fashion Trunk and Fashion Brief.

French underwear brand HOM underwear knocks their fall/winter 2012 marketing campaign out of the park and gives us 20 reasons [with 20 photos] to love their brand.

The energetic design and the quality fabric add up to a decent wearing experience, even if there’s nothing particularly memorable about it. Get these as a present for a stag party, if those still exist.

In preparation for this June’s Olympic Games in London, French underwear marque HOM released a new campaign featuring eight of the hottest French swimmers, all either past medalists or Olympic hopefuls.

Let’s put it this way: it doesn’t look bad, per se. But there’s no real reason why you should buy this pair over any other comparable pair of briefs. For the equivalent of $13, however, this might be a fine pair to get, simply because comparable briefs at this price point won’t be much better. It’s your call.

For once, French rugby players are getting attention for wearing underwear.

Great for a guy in his teens or early twenties, but probably not something you’ll blow away a date with. This seems like the kind of thing you’d see peeking out above a motocross racer’s pants, which makes sense because Freegun sponsors quite a few motorsports athletes. If that’s your thing, then these are the boxer briefs for you.

Pull-in, the funky French fashion underwear brand, has just reported a merger with Coalision, a Canadian lifestyle and sports apparel company. The merger positions Coalision as a major force in the global apparel market.

French brand Pull-In has been infusing pop colors and designs into the men’s underwear industry for over 10 years now.  The brand recently decided to join forces with Step Art, a label of independent artists, to fuse graphics and fashion in a way rarely seen in a traditionally monochrome industry. Peter Arkle, English native but New Yorker for a number of years [...]