Schiesser Going Public

According to Reuters: German underwear maker Schiesser is preparing a prospectus for an initial public offering (IPO) and hopes to float in the European spring, Die Welt reported, citing a company spokeswoman. Schiesser in April pushed back its IPO plans to 2012. Photo: Courtesy Photo              

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First Look at David Beckham’s H&M Bodywear Campaign

H&M announced in July that it was teaming up with global icon and soccer superstar David Beckham to make his Bodywear range for men available through a long-term partnership.  The Swedish high-street retailer has finally unveiled the collection that consists of 9 products, designed by Beckham’s design team, and advertising images shot by Alasdair McLellan. […]

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Puma North America Acquires Majority of Puma Subsidiary

According to WWD, Puma North America has recently acquired 51 percent of United Legwear Co.’s Puma legwear and bodywear subsidiary. The joint venture, which will operate as Puma Legwear and Bodywear, will continue to distribute women’s, men’s and children’s intimates. Under the continued direction of Puma North America and Puma’s global design team, ULC will […]

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Creator of Mark Wahlberg’s CK Underwear Campaign Loses Family in Christmas Morning Fire

Madonna Badger, the advertising executive behind Mark Wahlberg’s famous Cavin Klein underwear ads, has lost her three children, parents, and home in a Christmas morning fire. According to The New York Times, Ms. Badger and a family friend managed to flee from the house, her screams for help overheard by neighbors awakened by the late night […]

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Revelry Acquires PACT Apparel

According to a press release, Revelry Brands (Revelry), a Boulder-based investment firm “focused on providing growth-stage private equity to unique, innovative businesses in the natural foods and consumer products categories,” revealed that it has acquired PACT Apparel, Inc., the Berkley-based organic underwear company, as of December 21. “Revelry’s acquisition of PACT extends our reach into LOHAS […]

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Vending Machine Necessaries

We’ve come along way from the now outlawed used panty vending machines in Japan. Automatic Apparel, a new company that grew out of a Harvard Business School project, places vending machines that dispense t-shirts, sunglasses, socks and underwear for under $15 in high traffic areas in Boston. “I wanted to design something that addressed the […]

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Underneath Your Clothes: MooseJaw X-Ray App

Moosejaw, an online retailer specializing in outdoor and active wear has reminded us just how fun and relevant iPhones can be.  In their winter catalogue, Moosejaw features a slew of attractive models that are wearing much more than puffy jackets and snow boots. Using a free iPhone and iPad app called MoosejawXRAY, readers can literally undress […]

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Downey Jr. Wears Calvins

Robert Downy Jr. has a few things going for him.  He has good taste in underwear and he knows how to match. The actor sported red Calvin’s on the red carpet of his newest flick, Sherlock Holmes: A Game of Shadows, last night.  While waving to onlookers, he showed off a boring gray dress shirt […]

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CK Stores Unveil Interactive Holiday Window Displays

ck Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear stores across the world have unveiled their interactive holiday windows.  Storefront windows in 660 retail locations world-wide feature a commissioned sound installation, “Holiday (DOPE XXXmas),” by Lizzi Bougatsos of Bang Bang Dance. The installation can be heard from speakers within the store windows, or headphone […]

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Caine Eckstein New Face of Grundies

Australian online men’s underwear company Grundies has signed ironman Caine Eckstein to be the face of their brand.  Grundies CEO Tony Vass labeled the three year partnership, “a perfect fit.”  “Caine is one of Australia’s most outstanding endurance athletes and captures the epitome of the Australian male,” says Vass.  And after doing some googling ourselves, […]

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Freshpair – Michael Kleinmann has Stepped Down

From the official press release: Freshpair announced today that Michael Kleinmann has stepped down as President, a position he has held since 2001.  “Michael has been instrumental in making Freshpair the #1 online retailer of men’s underwear and a leader in the online sales of women’s intimate apparel,” said Freshpair CEO Marc Butlein. “He successfully […]

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