In celebration of upcoming Gay Pride celebrations around the world this summer, Papi introduces its Pride collection, which features a rainbow-colored waistband and a variety of bright color options. Available late April, the Papi Pride range comes in red, yellow, orange, blue and green colors as well as black.Read more ›
Calvin Klein Underwear upgrades its new Concept Micro collection with two seasonal colors. Currently available, the Calvin Klein Underwear Concept Micro collection, which consists of a hip brief, trunk and boxer brief, now features moon beam and sparrow brown.Read more ›
The Nasty Pig Systematic Brief is made from a combination of 95% cotton and 5% spandex and is available in superhero-inspired colors such as blue, green, and red. The Systematic brief features a basic pouch with a traditional fly opening and contrasting piping around the pouch and leg openings.Read more ›
Male Power unveils one of its most unique collections of erotic-inspired underwear. Currently available, the Male Power Metallic Streak collection includes four sexy styles such as a Low-Rise Enhancer Short, Low-Rise Enhancer Thong, Posing Strap and Low-Rise Enhancer Bikini.Read more ›
Supawear introduces its new collection of brightly colored underwear. Currently available, the Supawear Supa-Fly range features an assortment of colors inspired by the sights of summer such as lemonade and berries as well as the bright sun and clean skies.Read more ›
Most guys own a pair of men’s briefs, and for good reason. Men’s briefs are the most trusted and popular style of men’s underwear and come in a variety of different rises, designs and variations. They cover your entire backside and package, but leave the upper thigh and side of the leg exposed making them comfortable to wear under just about anything. Men’s briefs are perfect for guys who need support and prefer to keep everything in one place but don’t care for the excess fabric found in boxer briefs, boxers or trunks.
Originally sold in 1935 by Coopers, Inc. in Chicago, Illinois as an alternative to the backless jockstrap, men’s briefs quickly became popular for their simplicity and comfort. Today, there are more styles of basic briefs than ever before: bulge enhancing, butt enhancing, low, mid and high-rise, moisture wicking, etc. Men’s briefs are also available in an endless array of colors, fabrics, styles and unique designs.
As the most popular style of underwear for men, men’s briefs benefit from a huge selection of pouches. Due to the cut of the brief, the pouch in the style is more pronounced than in a boxer short, boxer brief, or trunk even. A contour pouch is the most common among men’s briefs, but hang-free and profile enhancing pouches are common as well. You’ll see these pouches in other styles of men’s underwear, but the effects of a specialized pouch will be most noticeable in men’s briefs.
Men’s briefs aren’t simply the tighty whiteys you grew up with, but an ever-evolving fashion industry staple.