Briefs

Even Atoms Get Their Own Underwear: The Timoteo Proton Glow Collection

Even Atoms Get Their Own Underwear: The Timoteo Proton Glow Collection

Bask in the warmth of the Timoteo Proton Glow. This entire line takes it’s name, look and design cue from science (the science of crafting great underwear).

Trend Story: Color Contrast

Trend Story: Color Contrast

The ever-popular use of color contrast uses basic colors for lining and stitching, or complimentary hues in fabrics to help colors pop and be eye-catching.

Rattle It Off In The Jor Shake Collection

Rattle It Off In The Jor Shake Collection

You’ll lure them in but not scare them off when you wear the Jor Shake Collection. It’s the kind of unsuspectingly sexy look we’ve come to expect from Jor.

Timoteo Grand Prix Collection Puts You In The Cockpit (Literally)

Timoteo Grand Prix Collection Puts You In The Cockpit (Literally)

Gentlemen start your engines! 3 – 2 -1, GO! The Timoteo Grand Prix Collection is here. 3 sleek looks that will get you looks as fast as any formula one.

Get Bitten, The CellBlock 13 Viper Collection

Get Bitten, The CellBlock 13 Viper Collection

The new CellBlock 13 Viper Collection is another great one, complete with color blocking and an athletic design. The Viper Collection includes four styles.

Literary Underwear: Get In Character

Literary Underwear: Get In Character

Nothing spells a page-turner like a list of literary underwear. We’ve taken the liberty of guessing what our favorite 15 literary characters would wear.

Three’s Company With The Perry Ellis 3-Pack Briefs

Three’s Company With The Perry Ellis 3-Pack Briefs

Come and knock on our door, knock on our door, we’ll be waiting for you, waiting for you, we’ll be wearing Perry Ellis 3-Pack Briefs, Three’s Company too!

Euro Style, The Emporio Armani Mesh Brief

Euro Style, The Emporio Armani Mesh Brief

Bring Italian fashion sense below the belt with the Emporio Armani Mesh Brief. This great solo look from the Italian icon is perfect for any hot night.

Calvin Klein Superior Cotton Collection, A Cut Above The Rest

Calvin Klein Superior Cotton Collection, A Cut Above The Rest

Great standards just became epic with the Calvin Klein Superior Cotton Collection. With four looks from this classic designer, it’s hard to choose just one.

The Jor Tye Dye Collection, Totally Rad

The Jor Tye Dye Collection, Totally Rad

The Jor Tye Dye Collection is a throwback to tye dye, and a fun way to bring in some flair to your underwear drawer. The look is available in three colors.

Check Mate! The Emporio Armani Check Briefs

Check Mate! The Emporio Armani Check Briefs

European style meets strong sensibility again in the Emporio Armani Check Briefs. White below and checkered above, they are the perfect balance of cool.

How Many Pairs In The Mack Weldon Numbers Pack?

How Many Pairs In The Mack Weldon Numbers Pack?

The Mack Weldon Numbers Pack teats you to repeated underwear enjoyment that changes the idiom: 3 is not a crowd – it’s stylish company … and 5 is a party!

7 Reasons Mack Weldon Owns The Term ‘Dapper’

7 Reasons Mack Weldon Owns The Term ‘Dapper’

Dapper Dan just became Dapper Mack with our list of seven ways Mack Weldon owns the term ‘dapper.’ Their looks are as trim and stylish as the word itself.

Only The Brave Wear The Diesel Trent Brief

Only The Brave Wear The Diesel Trent Brief

Are you looking for a brief that exemplifies your love of grease and hopping on your Harley Davidson? The Diesel Trent brief may be right up your alley.

ZOOMP! It’s The Lupo Zoomp Microfiber Brief

ZOOMP! It’s The Lupo Zoomp Microfiber Brief

The name of the Lupo Zoomp Microfiber Brief says it all. This fresh, electrically styled brief takes notes from the lightning bolt on their bold waistbands.

Men’s Briefs

Most guys own a pair of men’s briefs, and for good reason. Men’s briefs are the most trusted and popular style of men’s underwear and come in a variety of different rises, designs and variations. They cover your entire backside and package, but leave the upper thigh and side of the leg exposed making them comfortable to wear under just about anything. Men’s briefs are perfect for guys who need support and prefer to keep everything in one place but don’t care for the excess fabric found in boxer briefs, boxers or trunks.

Originally sold in 1935 by Coopers, Inc. in Chicago, Illinois as an alternative to the backless jockstrap, men’s briefs quickly became popular for their simplicity and comfort. Today, there are more styles of basic briefs than ever before: bulge enhancing, butt enhancing, low, mid and high-rise, moisture wicking, etc. Men’s briefs are also available in an endless array of colors, fabrics, styles and unique designs.

As the most popular style of underwear for men, men’s briefs benefit from a huge selection of pouches. Due to the cut of the brief, the pouch in the style is more pronounced than in a boxer short, boxer brief, or trunk even. A contour pouch is the most common among men’s briefs, but hang-free and profile enhancing pouches are common as well. You’ll see these pouches in other styles of men’s underwear, but the effects of a specialized pouch will be most noticeable in men’s briefs.

Men’s briefs aren’t simply the tighty whiteys you grew up with, but an ever-evolving fashion industry staple.