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Briefs

Emporio Armani Pop Logo Stretch is a CLASSIC!

Emporio Armani Pop Logo Stretch is a CLASSIC!

Emporio Armani Pop Logo Stretch briefs and boxer briefs are supreme comfort from a trust-worthy brand. With comfy 95% cotton, you will become an Armani fan.

The Blue Collar Fireman Collection is Hot

The Blue Collar Fireman Collection is Hot

The Blue Collar Fireman Collection is here to give you support how and where you need it, in simple black and white styles. All briefs are made in the USA.

The Hardwear Grommet Set

The Hardwear Grommet Set

Erotica’s never looked so tempting with the hyper-sensual Hardwear Grommet Collection; an all-white mesh that may inspire the steps to walk down that aisle.

Freedom Reigns CrossFit Sport XXX

Freedom Reigns CrossFit Sport XXX

Freedom Reigns Crossfit Sport is the newest line from Freedom Reigns, featuring briefs, jocks and a wrestling singlet surely to keep you ready for trouble.

Get A Sneak Peek With The Andrew Christian Teaser

Get A Sneak Peek With The Andrew Christian Teaser

Andrew Christian Teaser Jocks, Boxers and Briefs are a limited time production of adventurous styles. Will mens underwear ever be the same after these hit?

Get a’Round with Rounderwear Rounderbum

Get a’Round with Rounderwear Rounderbum

Rounderwear Rounderbum boasts an ability to give curves where a man may already have no curves. So the question is, are you man enough to flaunt your rump?

The Jor British Collection For Your Stiff Upper Lip

The Jor British Collection For Your Stiff Upper Lip

Jor British is the newest homage to the British man from Colombian Javier Ortega. From standard to sexy, the styles have something for all of your needs.

Andrew Christian Vivid Fuse w/Show-It for Show Offs

Andrew Christian Vivid Fuse w/Show-It for Show Offs

Andrew Christian Vivid Fuse w/Show-It Technology are two new colors and three styles for men looking to grab some extra attention. Boxers! Briefs! Jocks!

Freedom Reigns Biofit Is The Fit for You

Freedom Reigns Biofit Is The Fit for You

The Freedom Reigns Biofit line is a melange of smartly cut masculine briefs, jocks and swim briefs that’ll take you to work to gym to pool to bed: Repeat.

Undergear Basic Texture: Needed Now!

Undergear Basic Texture: Needed Now!

The Undergear Basic Texture line is meant to be touched, by you and others! Try the super soft briefs, mini trunks, jock and bikini styles – you’re welcome!

The Naughty Boy Anatomy Briefs Put The Focus On You

The Naughty Boy Anatomy Briefs Put The Focus On You

The Naughty Boy Anatomy Briefs are comfortable, stylish, and sexy without being too over the top. How did we do with this pair? Find out in our review…

The Malebasics Hound Brief Combines Classic With Modern

The Malebasics Hound Brief Combines Classic With Modern

By combining two classics, the brief and the Houndstooth pattern, Malebasics creates an original. What did we think of it? Read our review to find out…

The Body Tech Track Athletic Brief Is The Center Of Attention

The Body Tech Track Athletic Brief Is The Center Of Attention

The Body Tech Track Athletic Brief is definitely a pair engineered for attention. What did we think of this bold, vibrant brief? Find out in the review…

Pop Art from C-IN2 Culture Club

Pop Art from C-IN2 Culture Club

C-IN2 Culture Club is your new 2014 tropical Pop Art Culture underwear for a vivid summertime soiree. With three styles to choose! Briefs, trunks and jocks.

The Everyday-Wear Papi Microfusion Performance 2-Pack

The Everyday-Wear Papi Microfusion Performance 2-Pack

The Papi Microfusion Performance 2-Pack is here to keep you lifted, defined, comfortable and happy – in a range of colors to keep everyone very satisfied.

Men’s Briefs

Most guys own a pair of men’s briefs, and for good reason. Men’s briefs are the most trusted and popular style of men’s underwear and come in a variety of different rises, designs and variations. They cover your entire backside and package, but leave the upper thigh and side of the leg exposed making them comfortable to wear under just about anything. Men’s briefs are perfect for guys who need support and prefer to keep everything in one place but don’t care for the excess fabric found in boxer briefs, boxers or trunks.

Originally sold in 1935 by Coopers, Inc. in Chicago, Illinois as an alternative to the backless jockstrap, men’s briefs quickly became popular for their simplicity and comfort. Today, there are more styles of basic briefs than ever before: bulge enhancing, butt enhancing, low, mid and high-rise, moisture wicking, etc. Men’s briefs are also available in an endless array of colors, fabrics, styles and unique designs.

As the most popular style of underwear for men, men’s briefs benefit from a huge selection of pouches. Due to the cut of the brief, the pouch in the style is more pronounced than in a boxer short, boxer brief, or trunk even. A contour pouch is the most common among men’s briefs, but hang-free and profile enhancing pouches are common as well. You’ll see these pouches in other styles of men’s underwear, but the effects of a specialized pouch will be most noticeable in men’s briefs.

Men’s briefs aren’t simply the tighty whiteys you grew up with, but an ever-evolving fashion industry staple.

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