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Briefs

Pop Art from C-IN2 Culture Club

Pop Art from C-IN2 Culture Club

C-IN2 Culture Club is your new 2014 tropical Pop Art Culture underwear for a vivid summertime soiree. With three styles to choose! Briefs, trunks and jocks.

The Everyday-Wear Papi Microfusion Performance 2-Pack

The Everyday-Wear Papi Microfusion Performance 2-Pack

The Papi Microfusion Performance 2-Pack is here to keep you lifted, defined, comfortable and happy – in a range of colors to keep everyone very satisfied.

Jor Metal Collection – With A Soft Side

Jor Metal Collection – With A Soft Side

Jor Metal Collection from Javier Ortega is some of Colombia’s finest underwear, premiering this year with bright colors and styles ranging all your needs.

Undergear Naughty Boy Anatomy

Undergear Naughty Boy Anatomy

Undergear Naughty Boy Anatomy is so correct. Featuring contrast black stitching on grey in anatomical lines, your body is the highlight in the new line.

Chris Salvatore Classic Styles

Chris Salvatore Classic Styles

Chris Salvatore Classic premiers with boxers and briefs in black and white styles. Made in the USA with a super-soft waist band, 90% cotton and 10% lycra.

Freedom Reigns iCandy Sport Blooms This Spring

Freedom Reigns iCandy Sport Blooms This Spring

Freedom Reigns iCandy Sport Collection in navy and aqua will support you with maximum comfort – giving you time to romp and play all Spring long this 2014.

The Atelier DT Colours Asymmetric Brief Gives You Go and Show

The Atelier DT Colours Asymmetric Brief Gives You Go and Show

Classic and dependable, The Atelier DT Colours Asymmetric Brief is all about sexy style with a little flash. Comfortable and athletic, it’s a no brainer.

March 28, 2014 Atelier DT, Briefs, New Arrivals
The Body Tech Track Collection

The Body Tech Track Collection

Brilliantly vibrant and fitting to the male physique almost perfectly, the Body Tech Track Collection brings back a 90s retro vibe with an athletic look.

Undergear Basix With Texture

Undergear Basix With Texture

Sometimes you’ve got to go back to basics and the Undergear Basix with Texture provides the classic underwear with a twist: Mixing retro with futuristic.

The Blue Collar Camo Collection For The Marine Inside You

The Blue Collar Camo Collection For The Marine Inside You

The new Blue Collar Camo Collection is made up of quality briefs inspired by the heroic men in uniform, featuring camoflague motifs in both blue and grey.

The Bodyaware Basically Amazing Ribbed Set

The Bodyaware Basically Amazing Ribbed Set

Wanna show off that killer bod you’ve been working on but you don’t want to make a big deal about it? Check out the Bodyaware Basically Amazing Ribbed Set.

The Baskit Ribbed Collection

The Baskit Ribbed Collection

Spring’s here and with summer months away, don’t just pack on muscle—get ripped! The Baskit Ribbed Collection is for the gym rat looking to sculpt his body.

The Daring Aussiebum Raw Exposed Collection

The Daring Aussiebum Raw Exposed Collection

AussieBum Raw Exposed premiers this week with on update on their “WJ Raw.” The collection features looks that are designed with an exposure in the back.

March 25, 2014 aussieBum, Briefs, New Arrivals, Trunks
The Bodyaware Pure Silk Collection Is Beyond Sexy

The Bodyaware Pure Silk Collection Is Beyond Sexy

Go beyond sexy with the Bodyaware Pure Silk Collection! Luxurious and flattering, this premium line of underwear will have you looking and feeling amazing.

March 24, 2014 Bodyaware, Briefs, New Arrivals, Thongs
Solid As A Jor Rock Collection

Solid As A Jor Rock Collection

The Jor Rock collection features a striped pattern of warm Spring/Summer tones, is made up of a comfortable cotton, and comes in a brief, tank, and boxer.

March 22, 2014 Briefs, Jor, New Arrivals, Tank Top, Trunks

Men’s Briefs

Most guys own a pair of men’s briefs, and for good reason. Men’s briefs are the most trusted and popular style of men’s underwear and come in a variety of different rises, designs and variations. They cover your entire backside and package, but leave the upper thigh and side of the leg exposed making them comfortable to wear under just about anything. Men’s briefs are perfect for guys who need support and prefer to keep everything in one place but don’t care for the excess fabric found in boxer briefs, boxers or trunks.

Originally sold in 1935 by Coopers, Inc. in Chicago, Illinois as an alternative to the backless jockstrap, men’s briefs quickly became popular for their simplicity and comfort. Today, there are more styles of basic briefs than ever before: bulge enhancing, butt enhancing, low, mid and high-rise, moisture wicking, etc. Men’s briefs are also available in an endless array of colors, fabrics, styles and unique designs.

As the most popular style of underwear for men, men’s briefs benefit from a huge selection of pouches. Due to the cut of the brief, the pouch in the style is more pronounced than in a boxer short, boxer brief, or trunk even. A contour pouch is the most common among men’s briefs, but hang-free and profile enhancing pouches are common as well. You’ll see these pouches in other styles of men’s underwear, but the effects of a specialized pouch will be most noticeable in men’s briefs.

Men’s briefs aren’t simply the tighty whiteys you grew up with, but an ever-evolving fashion industry staple.