Briefs

Emporio Armani Contrast Color Stretch Microfiber Update
on February 5, 2013 at 6:00 am / in Boxer Briefs, Briefs, Crew Neck T-Shirt, Emporio Armani, New Arrivals, V-Neck T-Shirt

Emporio Armani Contrast Color Stretch Microfiber Update

Emporio Armani updates its Contrast Color Stretch Microfiber collection with new colors for the spring season. Available late February, the Emporio Armani Contrast Color Stretch Microfiber range will include mastic grey, orange, marine blue, black and white.

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Get the Look: Andrew Christian Almost Naked Bandit Brief
on February 4, 2013 at 1:00 pm / in Andrew Christian, Briefs, Get the Look

Get the Look: Andrew Christian Almost Naked Bandit Brief

Stuart Reardon knows how to score. He is an English fitness model and a professional rugby player. Reardon is also not afraid to strip down to his Andrew Christian Almost Naked Bandit brief for the camera.

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Emporio Armani Contrast Color Stretch Cotton News
on February 4, 2013 at 1:00 pm / in Boxer Briefs, Briefs, Crew Neck T-Shirt, Emporio Armani, New Arrivals, Trunks, V-Neck T-Shirt

Emporio Armani Contrast Color Stretch Cotton News

Emporio Armani updates its Contrast Color Stretch Cotton collection with new colors for the spring season. Available late February, the Emporio Armani Contrast Color Stretch Cotton range will include mastic grey, orange, marine blue and mint green.

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Icebreaker Anatomica Gets Updated
on February 4, 2013 at 6:00 am / in Boxer Briefs, Briefs, Icebreaker, New Arrivals

Icebreaker Anatomica Gets Updated

The New Zealand-based Icebreaker updates its Anatomica collection with two new color for the upcoming season. Available mid February, the Icebreaker Anatomica range consists of a brief and boxer brief and will soon be offered in bright red and blue.

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C-IN2 Hand Me Down Gets Brighter
on February 1, 2013 at 5:45 pm / in Briefs, C-IN2, Crew Neck T-Shirt, New Arrivals, Trunks, V-Neck T-Shirt

C-IN2 Hand Me Down Gets Brighter

C-IN2 updates its vintage-inspired Hand Me Down range with three new color combinations. Currently available, the C-IN2 Hand Me Down collection now comes in green and clearwater blue, ombre green and green, and scuba blue and ombre teal.

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2xist Splash No-Show Brief
on February 1, 2013 at 7:00 am / in 2xist, Briefs, Underwear Reviews

2xist Splash No-Show Brief

2xist presents its Splash no-show brief, which features a waistband that combines the look of denim and paint splatter. The brand offers body colors such as white, black and hot pink to contrast the look of the paint splatter.

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2xist Speed Range Takes the Lead
on January 31, 2013 at 9:00 am / in 2xist, Briefs, New Arrivals, Trunks

2xist Speed Range Takes the Lead

2xist introduces its latest collection that bridges the divide between performance-ready underwear and cutting-edge style. Currently available, the 2xist Speed range is made from the brand’s signature, high performance (X)-Pel Wicking Fabric. The collection also comes in an array of bold colors.

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C-IN2 Debuts Gradient Range of Dip-Dye Undies
on January 30, 2013 at 10:00 am / in Briefs, C-IN2, Jockstraps, New Arrivals, Trunks

C-IN2 Debuts Gradient Range of Dip-Dye Undies

C-IN2 introduces a new one-of-a-kind collection of underwear that fuses light and dark colors together. Available in stores in early February, the C-IN2 Gradient collection offers three color combinations such as remix red and clearwater teal, buff blue and grass green, and hopeful yellow and dark blue.

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Pact Good Work Collection Inspired by Urban Farms
on January 30, 2013 at 7:00 am / in Boxer Briefs, Briefs, Crew Neck T-Shirt, New Arrivals, Pact, Trunks, V-Neck T-Shirt

Pact Good Work Collection Inspired by Urban Farms

Pact introduces its limited edition Good Work collection, which features designs inspired by the color and history of urban farms. Currently available, the Pact Good Work range consists of a premium organic cotton brief, boxer brief, trunk and socks.

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Obviously Metallic Collection Debuts
on January 29, 2013 at 6:00 am / in Boxer Briefs, Briefs, New Arrivals, Obviously

Obviously Metallic Collection Debuts

Obviously releases its new series of luminous gold and silver waistband underwear, the Metallic collection. Now available, the Obviously Metallic collection features several unique color combinations.

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Andrew Christian Flash Lift Pro Update
on January 27, 2013 at 6:00 am / in Andrew Christian, Boxer Briefs, Briefs, New Arrivals

Andrew Christian Flash Lift Pro Update

Andrew Christian releases new limited edition colors for its Flash Lift Pro range. Available early February, the Andrew Christian Flash Lift Pro collection will soon include bright colors such as jade, fuchsia and royal blue for the spring season.

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Baskit Active Brief
on January 26, 2013 at 9:00 am / in Baskit, Briefs, Underwear Reviews

Baskit Active Brief

Inspired from traditional boxing shorts, the Baskit Active brief features a thick waistband and a single, softel-satin logo label stitched on center of the waistband. This brief is also made from a cool and soft micro modal fabric blend that is great to wear during sweaty workouts.

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Andrew Christian Tighty Whitie Punked Brief
on January 25, 2013 at 5:00 pm / in Andrew Christian, Briefs, Underwear Reviews

Andrew Christian Tighty Whitie Punked Brief

The Andrew Christian Tighty Whitie Punked Brief is the brand’s answer for everyday underwear that is hip and sexy. This affordable, no-nonsense underwear is anything but basic though. These briefs define the new normal in underwear.

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C-IN2 Pop Colors Updated for Spring
on January 25, 2013 at 9:00 am / in Briefs, C-IN2, Jockstraps, New Arrivals, Trunks

C-IN2 Pop Colors Updated for Spring

C-IN2 updates its Pop Colors collection with three new eye-catching colors for the spring season. Available in stores late January, the C-IN2 Pop Colors range will soon include buff blue, remix red and hopeful yellow.

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Under Underwear Spring 2013 Collection Debuts New Print
on January 25, 2013 at 7:00 am / in Boxer Briefs, Boxer Shorts, Briefs, Long Underwear, New Arrivals, Trunks, UNDER Underwear

Under Underwear Spring 2013 Collection Debuts New Print

Under Underwear releases a new seasonal print for the brand’s underwear collection. Currently available, the Under Underwear Spring 2013 collection includes a triangular print featured on the brand’s briefs, trunks, long johns and boxer briefs.

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Men’s Briefs

Most guys own a pair of men’s briefs, and for good reason. Men’s briefs are the most trusted and popular style of men’s underwear and come in a variety of different rises, designs and variations. They cover your entire backside and package, but leave the upper thigh and side of the leg exposed making them comfortable to wear under just about anything. Men’s briefs are perfect for guys who need support and prefer to keep everything in one place but don’t care for the excess fabric found in boxer briefs, boxers or trunks.

Originally sold in 1935 by Coopers, Inc. in Chicago, Illinois as an alternative to the backless jockstrap, men’s briefs quickly became popular for their simplicity and comfort. Today, there are more styles of basic briefs than ever before: bulge enhancing, butt enhancing, low, mid and high-rise, moisture wicking, etc. Men’s briefs are also available in an endless array of colors, fabrics, styles and unique designs.

As the most popular style of underwear for men, men’s briefs benefit from a huge selection of pouches. Due to the cut of the brief, the pouch in the style is more pronounced than in a boxer short, boxer brief, or trunk even. A contour pouch is the most common among men’s briefs, but hang-free and profile enhancing pouches are common as well. You’ll see these pouches in other styles of men’s underwear, but the effects of a specialized pouch will be most noticeable in men’s briefs.

Men’s briefs aren’t simply the tighty whiteys you grew up with, but an ever-evolving fashion industry staple.