Emporio Armani updates its Contrast Color Stretch Microfiber collection with new colors for the spring season. Available late February, the Emporio Armani Contrast Color Stretch Microfiber range will include mastic grey, orange, marine blue, black and white.Read more ›
Stuart Reardon knows how to score. He is an English fitness model and a professional rugby player. Reardon is also not afraid to strip down to his Andrew Christian Almost Naked Bandit brief for the camera.Read more ›
Emporio Armani updates its Contrast Color Stretch Cotton collection with new colors for the spring season. Available late February, the Emporio Armani Contrast Color Stretch Cotton range will include mastic grey, orange, marine blue and mint green.Read more ›
2xist introduces its latest collection that bridges the divide between performance-ready underwear and cutting-edge style. Currently available, the 2xist Speed range is made from the brand’s signature, high performance (X)-Pel Wicking Fabric. The collection also comes in an array of bold colors.Read more ›
C-IN2 introduces a new one-of-a-kind collection of underwear that fuses light and dark colors together. Available in stores in early February, the C-IN2 Gradient collection offers three color combinations such as remix red and clearwater teal, buff blue and grass green, and hopeful yellow and dark blue.Read more ›
Pact introduces its limited edition Good Work collection, which features designs inspired by the color and history of urban farms. Currently available, the Pact Good Work range consists of a premium organic cotton brief, boxer brief, trunk and socks.Read more ›
Inspired from traditional boxing shorts, the Baskit Active brief features a thick waistband and a single, softel-satin logo label stitched on center of the waistband. This brief is also made from a cool and soft micro modal fabric blend that is great to wear during sweaty workouts.Read more ›
Under Underwear releases a new seasonal print for the brand’s underwear collection. Currently available, the Under Underwear Spring 2013 collection includes a triangular print featured on the brand’s briefs, trunks, long johns and boxer briefs.Read more ›
Most guys own a pair of men’s briefs, and for good reason. Men’s briefs are the most trusted and popular style of men’s underwear and come in a variety of different rises, designs and variations. They cover your entire backside and package, but leave the upper thigh and side of the leg exposed making them comfortable to wear under just about anything. Men’s briefs are perfect for guys who need support and prefer to keep everything in one place but don’t care for the excess fabric found in boxer briefs, boxers or trunks.
Originally sold in 1935 by Coopers, Inc. in Chicago, Illinois as an alternative to the backless jockstrap, men’s briefs quickly became popular for their simplicity and comfort. Today, there are more styles of basic briefs than ever before: bulge enhancing, butt enhancing, low, mid and high-rise, moisture wicking, etc. Men’s briefs are also available in an endless array of colors, fabrics, styles and unique designs.
As the most popular style of underwear for men, men’s briefs benefit from a huge selection of pouches. Due to the cut of the brief, the pouch in the style is more pronounced than in a boxer short, boxer brief, or trunk even. A contour pouch is the most common among men’s briefs, but hang-free and profile enhancing pouches are common as well. You’ll see these pouches in other styles of men’s underwear, but the effects of a specialized pouch will be most noticeable in men’s briefs.
Men’s briefs aren’t simply the tighty whiteys you grew up with, but an ever-evolving fashion industry staple.