Andrew Christian renews its Almost Naked Show-It Technology collection with the addition of two limited edition colors. Available early June, the Andrew Christian Almost Naked Show-It collection will soon be offered in flamingo and black.Read more ›
Andrew Christian updates its Tighty Whitie Punked collection with three new colors and the brand’s signature anatomically correct pouch. Available early June, the Andrew Christian Tighty Whitie Punked collection will soon include navy blue, red and sky blue.Read more ›
Bunker Underwear offers its ultra comfortable underwear collection made from a lightweight, breezy fabric. Currently available, the Bunker Underwear Extasy range consists of a trunk and two low-rise briefs.Read more ›
Aussiebum introduces its new collection of cotton underwear that features a modern day twist on the brand’s classic design of briefs. Currently available, the new Aussiebum Roger brief is made from a soft, breathable cotton fabric that will keep you cool when things are heating up down under.Read more ›
Calvin Klein Underwear refreshes its Microfiber Stretch collection with new colors for the upcoming summer season. Currently available, the Calvin Klein Underwear Microfiber Stretch collection of 2-pack hip briefs, micro trunks and boxer briefs now includes black and boardwalk blue.Read more ›
Curbwear, a new underwear brand based in the United Kingdom, introduces its first line of sport underwear that supports performance and enhances comfort. Currently available, the Curb Athlete Brief and Hipster feature a low-rise cut designed with a Panoramic° Fit to enhance your pouch.Read more ›
Most guys own a pair of men’s briefs, and for good reason. Men’s briefs are the most trusted and popular style of men’s underwear and come in a variety of different rises, designs and variations. They cover your entire backside and package, but leave the upper thigh and side of the leg exposed making them comfortable to wear under just about anything. Men’s briefs are perfect for guys who need support and prefer to keep everything in one place but don’t care for the excess fabric found in boxer briefs, boxers or trunks.
Originally sold in 1935 by Coopers, Inc. in Chicago, Illinois as an alternative to the backless jockstrap, men’s briefs quickly became popular for their simplicity and comfort. Today, there are more styles of basic briefs than ever before: bulge enhancing, butt enhancing, low, mid and high-rise, moisture wicking, etc. Men’s briefs are also available in an endless array of colors, fabrics, styles and unique designs.
As the most popular style of underwear for men, men’s briefs benefit from a huge selection of pouches. Due to the cut of the brief, the pouch in the style is more pronounced than in a boxer short, boxer brief, or trunk even. A contour pouch is the most common among men’s briefs, but hang-free and profile enhancing pouches are common as well. You’ll see these pouches in other styles of men’s underwear, but the effects of a specialized pouch will be most noticeable in men’s briefs.
Men’s briefs aren’t simply the tighty whiteys you grew up with, but an ever-evolving fashion industry staple.