Forget underwear gimmicks.The main thing is comfort, and Australian brand Mosmann went back to the roots of underwear with the Mosmann Comfort collection.Read More
The Supawear Diamond Dash sounds like a race track featured in Super Mario Kart, and it looks like it is just as much fun! It is styled in blues and pinks.Read More
Oh the tangled webs Marco Marco weaves. The new Marco Marco Spiderweb Collection includes four different looks that all rock a trippy, spiderweb pattern.Read More
The Björn Borg Camoflash Collection could be one of the most complete the brand has ever released. In addition to underwear, it includes socks and a robe.
The Garçon Model Brickell Collection has a sleek, slim look that pops with the metallic lettering on the waistband. The range includes a trunk and a brief.Read More
The aussieBum Chrome Collection is a range of basic underwear styles with vintage details that make the briefs and hipsters fashionable-looking basics.Read More
Most guys own a pair of men’s briefs, and for good reason. Men’s briefs are the most trusted and popular style of men’s underwear and come in a variety of different rises, designs and variations. They cover your entire backside and package, but leave the upper thigh and side of the leg exposed making them comfortable to wear under just about anything. Men’s briefs are perfect for guys who need support and prefer to keep everything in one place but don’t care for the excess fabric found in boxer briefs, boxers or trunks.
Originally sold in 1935 by Coopers, Inc. in Chicago, Illinois as an alternative to the backless jockstrap, men’s briefs quickly became popular for their simplicity and comfort. Today, there are more styles of basic briefs than ever before: bulge enhancing, butt enhancing, low, mid and high-rise, moisture wicking, etc. Men’s briefs are also available in an endless array of colors, fabrics, styles and unique designs.
As the most popular style of underwear for men, men’s briefs benefit from a huge selection of pouches. Due to the cut of the brief, the pouch in the style is more pronounced than in a boxer short, boxer brief, or trunk even. A contour pouch is the most common among men’s briefs, but hang-free and profile enhancing pouches are common as well. You’ll see these pouches in other styles of men’s underwear, but the effects of a specialized pouch will be most noticeable in men’s briefs.
Men’s briefs aren’t simply the tighty whiteys you grew up with, but an ever-evolving fashion industry staple.