Men’s briefs get cool as designers think outside the boxers for $20b market – AFR

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Men’s briefs get cool as designers think outside the boxers for $20b market
by Stephen Clark

“How times have changed. Now, with top-end brands such as Hugo Boss, Zegna and Armani selling their cotton trunks for between $60 and $70 a pair, there are enough men looking to bin grandpa’s undies to propel designer underwear for men into a $US15 billion ($19.7 billion) market, according to Michael Kleinmann of industry website underwearexpert.com.”

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