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MUCH underwear is a new brand launched in July 2014 by two Portuguese boys and self-proclaimed underwear addicts. They had a dream of creating an underwear brand that was entirely designed and manufactured in Portugal. And with MUCH underwear, their dream came true.
With the entire process housed in Portugal, MUCH underwear is one of those brands that can tout its sustainable environmental practices and quality control. Everything is done close by and doesn’t waste resources by sending materials across the world to be assembled into pairs of underwear.
MUCH underwear plans to cater to any kind of man out there – in their words, “the most courageous and the most classic.” But for now, their premier #IamMUCHmore Collection is here occupying the middle ground between the two. At least that’s how we see it.
MUCH underwear’s first collection is all about fun explosions of color. It includes three underwear styles: a trunk, a brief and a teaser – a kind of jock brief with a naughty cut-out on the rear. The main color contrast across the board is a bubbly juxtaposition of pink and teal. You’ll find the bold colors on every pair. Even the briefs which solid from the front have entirely color blocked rears.
It’s also worth mentioning that MUCH underwear is also one of those few brands that’s available in sizes XS – XL. From Portugal with love and fashion sense, we’re excited to see where MUCH underwear goes from here. Word on the site has it their founders are looking beyond the world of underwear.
What did you learn from our About The Brand: MUCH underwear? Is there anything we missed that you’d like to know? Tell us in the comments below or tweet us @underwearexpert.
For more information on this brand: MUCH underwear
Video Credit: Jerrad Matthew Exclusively for The Underwear Expert
Model: James Pianka Exclusively for The Underwear Expert
Products Supplied by MUCH underwear