Launching The Modus Vivendi Weekly Line

Modus Vivendi Weekly Line

After the release of a number of limited edition Flash lines, Modus Vivendi launches the first of the New Trends lines for the FW 2015/16 season– the Modus Vivendi Weekly Line. The new Weekly Line comprises of seven briefs and seven boxers, in seven colors. The underwear is made of quality cotton (95%) with a touch of elastane (5%) which aids in a perfect fit. The Modus Vivendi Weekly Line is designed to stay comfortable in any situation and all day long, no matter how busy your life is, or how intense your activity: sporty cuts, soft fabric, double ply contour pouch, elasticated waistbands and eco-friendly, natural dyes.

The campaign for the Weekly Line was shot in Madrid, Spain. Photographer Joan Crisol shot outdoors, in sharp, defining sunlight, playing with mirrors to create reflections of this hyper busy city, his backdrop for the images. Model Konstantin Kamynin was able to pull the shoot through to tremendous effect, remaining cool, calm and professional, in the busiest of locations wearing just his Modus Vivendi underwear. Just imagine what you could get accomplished in the same pair!

The new athletic boxer ($28.89) in the Modus Vivendi Weekly Line is available in blue, red, fuchsia, aqua, black, white and grey. With high quality fabric and a perfect fit, these boxers are the ideal every day underwear and great for relaxing around the house. Bold, durable and stylish, with a medium-width waistband that bears the Modus Vivendi name. A boxer for everyday of the week so that you feel great Monday to Sunday.

The sporty brief ($25.20) in the Modus Vivendi Weekly Line is also available in the same great 7 colors as the athletic boxer. Whether you’re embarking on a long week ahead on Monday, or socializing on Saturday, the sporty brief has got you covered!

The Modus Vivendi Weekly Line is available in sizes: S-XL

What do you think of the new Modus Vivendi Weekly Line? Out of each color and style, which pair are yo most excited about grabbing? Let us know in the comments below or by tweeting us @underwearexpert

For more information on this brand: Modus Vivendi

Photo Credit: Photographer, Joan Crisol

Model: Konstantin Kamynin

Product supplied by Modus Vivendi

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