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There were brands on brands on brands at the Las Vegas Trade Show this year, making Project Menswear the place to be for underwear aficionados. The latest and greatest of the men’s underwear world were on display, including underwear brand apparel. Kids in a candy store have nothing on underwear models at an underwear trade show. And lucky for underwear model James Pianka, brand reps were gracious enough to let him try on their new looks.
From upcoming collections to classic pairs, our Style Reporter was lucky enough to chat with 9 different brands on the second day of the Las Vegas Trade Show. 2(X)IST, Bread & Boxers, and Happy Socks all let James change into their comfortable apparel. Bread & Boxers still has casual staples down to a science with their upcoming lounge looks. 2(X)IST runs the opposite direction with the performance wear (get it?) that combine comfort with moisture wicking material. Then there’s Happy Socks with socks, underwear, and some seriously comfy looking pajama pants. James is all smiles when trying on some Happy Socks undies, and even poses for a pic with the women behind the brand.
Moving on to and into Mundo Unico, James stops for a pic with a fellow underwear model. The same goes for his next stop after that, Junk Underjeans. What can we say, our style reporter has an infectious charm. After that James moves on to Naked and Wood, both of whom featured new apparel pieces at Project Menswear – Naked with a pair of lounge pants and Wood with a pale pink henley t-shirt.
Last and miles from least, James tries on an upcoming trunk from Jack Adams. It’s striped and has a nautical, sailor vibe going on. It’s one of the cutest Jack Adams designs we’ve seen, and an interesting change of form for the sporty brand.
Which underwear brand would you chat up at the Las Vegas Trade Show? Which of the looks that James tried on do you think he looked best in? Let us know in the comments below, or by tweeting us @underwearexpert.
Video Credit: Jerrad Matthew Exclusively for The Underwear Expert
Model: James Pianka Exclusively for The Underwear Expert