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You always hear people say “you get what you pay for,” and it’s usually true, even when it comes to men’s underwear. But the Comfortable Boxers Co. – founded in 2014 – is all about giving you more for your money. Founder Mike Madrid believes men have been overpaying for quality underwear. That’s why underwear designed by the Comfortable Boxers Co. is made from super soft modal, and always sold at a friendly price less than 50% of luxury brand prices.
Underwear by the Comfortable Boxers Co. is exclusively sold online and goes directly to you after it’s purchased. By cutting out additional costs for marketing and retail stores, the brand’s products are able to be sold for $14.95 a pair, every time. But this price is only guaranteed if the brand’s Kickstarter is successfully funded.
The Comfortable Boxers Co. is nearing the end of the pledge period for their Kickstarter campaign. The premier Kickstarter Collection includes a Navy Blue, Stone Gray, and Jet Black boxer brief, each with a simple design that stays true to the brand’s commitment to style and simplicity. The 90% modal blend gives their boxer briefs a smooth, flattering finish. A comfort waistband – free of text and logos – keeps the body-forming material in place. The material also gives the contoured pouch a silky kind of comfort any man is sure to love.
Model Tyler Bartel sure seems to love his Comfortable Boxer Co. boxer briefs. Photographer Jerrad Matthew lends his talented eye for the brand’s first official campaign. Tyler loses his pants and his shirt and finds himself in a concrete spillway. He models all three color variations from the Comfortable Boxers Co. Kickstarter Collection. All three look comfortable/casual, but stylish enough to come off as confident and handsome. Of course, Tyler’s body helps a little.
Tyler’s toned and entirely able to pull off each pair of boxer briefs. He wanders the spillway and shows how well the 90% modal blend can form to built, muscular legs. The rugged urban backdrop brings out the clean masculine fashion of the brand’s underwear. And maybe it’s just us, but we’re picking up on something “bad boy” in Tyler’s sex appeal. When your underwear speaks for itself, it lets your confidence do all the talking.
What do you think about boxer briefs designed by the Comfortable Boxers Co.? What’s the most money you’ve ever paid for a pair of underwear? Let us know in the comments below, or by tweeting us @underwearexpert.
For more information on this brand: Comfortable Boxers Co.
Photo Credit: Jerrad Matthew
Sponsored by Comfortable Boxers Co.