How We Curate Your Underwear Drawer


Our Curated Underwear Club is the first of its kind. Similar subscriptions exist, but none listen to your wants and needs — let alone ask for your input. That’s where The Underwear Expert’s knowledge of all things men’s underwear comes into play. With over 600 brands out there, our team knows how saturated the underwear market is. But we also know this means there truly is the right pair and style for every man.

Those who sign up for our Curated Underwear Club will take something of an underwear personality test. We’ll ask for their likes and dislikes on different factors. From pouches, waistbands, and underwear styles, we’ll get an idea of the man before choosing his underwear. More custom options will also be available upon the club’s launch. Where other underwear clubs stick to a single brand or style, The Underwear Expert allows you to set the boundaries. We simply apply our expertise to do the rest.

With our proprietary technology, we focus on both your personality and tastes in underwear, and no other subscription on the planet will curate your underwear drawer in the same way. You will never get discounted or last season’s merchandise like several other clubs out there. You will also never get a pair that’s out of your comfort zone (unless you want to). With our Curated Underwear Club, we’re simplifying the men’s underwear market, one drawer at a time.



You can assist our fundraising by supporting us with as little as $1. Every backer has the ability to leave a public comment for the Kickstarter community to see and we highly encourage you to do this. The more backers and comments we get, the more likely Kickstarter will determine that our project is popular and potentially feature it on their site.

  1. Support the Kickstarter with $1 or more. (Backing levels of $30 or more come with underwear subscriptions.)
  2. Leave a comment on Kickstarter.
  3. Share our Kickstarter link on Facebook and email it to people who love underwear!

What kind of underwear would you like to get in the mail? Let us know by supporting the Underwear Expert Kickstarter.

Photo Credit: Adrian C Martin

Models: Fabio Illada and Daniel Morales