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Wood is again sponsoring the sexiest, most shameless way to give to charity. How? By attempting to set a new Guinness World Record for the greatest number of people wearing their underwear at a single venue. This is Wood’s third year sponsoring Underpants Run – Kona, and UPR Kona 2014 kicks the fun tradition off into its 17th year.
Not only is this a fun way to give back, but think of all the good Karma points you’d earn. Still, setting a new world record is, of course, no easy feat. The current Guinness World Record for the greatest number of people gathered (and wearing nothing but there underwear) was set on Sept. 24, 2011. 2,270 people showed up in nothing but their underwear for the Utah Undie Run in Salt Lake City. And if you’re shocked to hear that the record was set by Utah, you aren’t alone. The Utah Undie Run was organized to challenge views of Utah as an uptight state.
Over the past 17 years, Underpants Run has helped raise more than $200,000 for charities. This money was raised not just by people looking to pay it forward and make memories, but by Underpants branded apparel and prize raffles, Wood underwear included.
Some rules for setting the new world record apply. The event can include both men and women. Men are required to be shirtless, and women can either wear a shirt or full-coverage bra. You are also prohibited from sharing underwear. This is good, clean fun after all.
Do you think your city has what it takes to break the record? Let us know in the comments below, or by tweeting us @underwearexpert.
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Sponsored by Wood