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Joe’s is an underwear brand by Rounderwear with plenty of style and a comfort designed to fit well under jeans. But they’re much more than that. Really, all underwear is. Because during life’s better and more intense moments, you’re often left wearing nothing but. That’s what the new Joe’s video brings to mind. It’s playful, clever, and breathes new life into the brand.
We are in a modern hotel room with concrete walls and a view. Cue some plinky plunky piano music and some flirty antics happening under a down comforter. It starts off classically cute and shows off some of the best looks by Joe’s. Maybe the handsome man in the video was trying them on for his lady friend? Possibly. But either way, we are big fans of what happens in these 46 seconds. And just like some of the best stories, there is a little twist. But not before we are transported into a perfect morning made better by underwear.
Check out the Joe’s video below and let us know what you think. Have you ever found yourself in a similar situation? What is your favorite underwear look from Joe’s? Share you thoughts and stories by commenting below, or by tweeting us @underwearexpert.
For more information on this brand: Joe’s
Video Credit: Joe’s
Sponsored by Ronderwear