The Swagger Of The Obviously Urban Collection

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The new Urban collection from Obviously is inspired after those city guys who walk the streets with purpose and swagger. It’s for the man who is constantly on the go, but looks effortlessly put together every time he walks through the door.

That type of man is perfectly depicted in the Australian brand’s latest campaign exclusively shot for the Urban collection. The photo shoot is featured around an active model in what looks to be his morning routine, wearing the various styles and colors from the collection. While the Urban line is inspired by city dwellers, it is meant to inspire every type of guy with its three ranges (Naked, Comfort, and Classic) in four colors that can be seen in a sunrise: White, Navy Blue, Gray, and Burnt Orange.

The model wears the Naked Boxer Brief 9 Inch in white while doing a round of ab exercises. Once he feels all pumped up, he quickly snaps a selfie in his navy blue Comfort Trunks. There’s nothing like setting a positive tone to your day with some morning laughter, which he shares with his girlfriend while wearing a pair of the Classic Trunks in burnt orange.

Are you inspired by the energy of the city and the Obviously Urban collection? Let us know by commenting below or tweeting @underwearexpert.

For more information on the brand: Obviously

Photo Credit: Obviously

Sponsored by Obiviously

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