It looks like summer in this photoshoot featuring the Rufskin Rufhouse No. 6 Collection. The models are all in their underwear outside, wearing mainly solid black undies that are all scandalously cut. The looks are sexy for sure, and the bad boys of summer look rugged and fashionable in these clean cut undies. The backgrounds behind them are deteriorating, and even though they are practically naked, they look as put together as they need to.
The moody black and white photoshoot captures the models and their perfectly sculpted upper bodies. The desolate backgrounds give the photoshoot and the models a rough-and-tumble attitude. But the photography itself is clean and crisp. The underwear gives off the same attitude. The looks are rugged and sharp, sophisticated and bold. The best shots in the shoot are the ones where the models are posing with bicycles. The men photograph well with the bikes, and it captures the sporty edge that completes the image this collection is trying to sell. And it works. The men look hotter than the weather, and we are feeling the heat.
What do you think about the Rufhouse No. 6 collection by Rufskin? Let us know what in the comments below, or you can tweet us @underwearexpert.
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Photo Credit: Rufskin