M8Mate’s LILO FERRO Collection gets KINKY

m8mate

m8mate

At first, the photos of M8Mate’s latest Lilo Ferro campaign seem to have been captured in a drowned Neverland or a dilapidated Wonderland. But at a second glance, it appears to be some distant Elysian badlands of Europe—Ukraine, perhaps?

Whether they’re striking a pose in a deteriorating loft or among locust-like confetti, the M8Mate live mannequins bring an intrigue to the relatively new brand’s newest campaign. Featuring a rather delicate material made of 95% cotton and 5% lycra, the handmade, B&W striped Lilo Ferro retro brief ($33) is exquisite. With its two bold white stripes on the side to give focus on the groin and narrow the hip, the slightly forked contour on the front adds a touch of sophistication.

But for those who aren’t as subversive when picking their undies, there’s the wildly-out-of-place-yet-fun comics-themed collection with the traditional blue-and-red Superman y-front ($45) or the outrageous and flirty green-and-white Hulk ($45). There’s even a business savvy pink-and grey trunk, and a scandalous yellow brief with a wide white band.

Founded in ‘08 by fashion designer Bogdan Zinchenko with headquarters centered in the city of Sevastopol, M8Mate is taking men’s fashion to erotic elevations this season with a touch of BDSM. Decked out in a feathered cross-stitched masquerade guise, and a spiked gag-influenced gas mask, the sinewy and boyish models provoke raised eyebrows as they flaunt this season’s best. Maybe they know something we don’t? Unleash your inner kink and grab a pair.

What sounds like more fun: Wonderland or Neverland? Let us know by commenting below or tweeting @underwearexpert.

The M8Mate Lilo Ferro Brief Underwear is available in sizes S-XL (sizes 30-37)

For more information on the brand: M8Mate

Photo Credit: M8Mate

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