What happens when an underwear brand installs cameras in two of their fitting rooms in Stockholm and Amsterdam? People visit the store, try on the clothes and act all types of crazy!
For this holiday season Bjorn Borg wants to forget about the hassle and stress that comes with the celebrations and focus more on the love, seduction and sex that holidays SHOULD be filled with. In the video below, discover exactly how Bjorn Borg wants you to capitalize on their voyeuristic fitting rooms.
For those who have the chance to visit the fitting rooms, there are GIFs being made of your fabulous selves. The Swedish brand has set up a special website for this “Peep On You,” marketing campaign, where anyone can jump on and vote for their favorite holiday fitting room GIF. On December 24th, the brand will announce two winners who will each receive a Santa sack full of underwear!
So please enjoy this very merry Bjorn Borg Voyeuristmas and let us know just how much voyeurism you took part in by commenting below or tweeting @underwearexpert.
For more information on the brand: Bjorn Borg
Photo and Video Credit: Bjorn Borg