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Underwear campaigns often write themselves and are usually if not always the same; featuring attractive and fit models scantily posing in underwear. However, straying away from typical underwear photo shoots, British clothing brand Paul Smith has taken their latest underwear campaign to new heights– literally.
Following the Paul Smith A/W ’13 full-range collection, the same detail and attention goes into the brands underwear. The underwear is just as good as any piece from the head-to-toe collection, and the brand made sure this seasons underwear campaign was up to par, and we have to say it’s one of the most epic underwear campaigns we have seen, ever.
In the video below, you’ll see Paul Smith join forces with director Sébastien Montaz-Rosset and two slackliners, Antoine Moineville and Tancrède Melet for this gravity and death defying photo shoot. The two outstandingly athletic slackliners start out wearing full Paul Smith garb, but as their antics get more extreme, they strip down to just their Paul Smith underwear and do breathtaking – and quite frightening- feats in the air with the French Alps looming over them in the background.
Video/Photo Credit: Sébastien Montaz-Rosset for Paul Smith