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The new David Beckham Classic fragrance campaign released today features the ex-footballer (and world’s favorite crossover underwear model) dressing for what looks to be a chic night on the town. There’s only one thing missing—we’re pretty sure from the looks of it that Becks is going commando. And with his valet standing right next to him in that bat cave of a closet!
Though the omission might be off message for David’s role as the face (and bum) behind David Beckham Bodywear for H&M, we can’t say we’re really complaining. Who needs underwear when you can smell like David Beckham? The campaign makes a good point.
But since we love any excuse to peruse David’s best work as an underwear model, we bring you just that. From wearing no underwear at all to sprinting through the neighborhood in nothing but his namesake Bodywear, watch David make like Ferris Bueller in this campaign video for H&M directed by none other than Guy Richie. Just when you think you’ve seen it all, check out a dozen of David’s best underwear shots (featuring a special guest appearance by Victoria, natch).
SHOP Emporio Armani, available at Freshpair.com
Photo Credits: H&M, Emporio Armani.