Bjorn Borg Swimwear Gets Updated with Colorful Prints

IMAGE Bjorn Borg Swim Blue Stripes

Bjorn Borg reintroduces its swimwear collection with new patterns and prints for the spring season. Currently available, the Bjorn Borg swim shorts get infused with bright colors—in line with the brand’s design theme of “fun” for 2013.


The Bjorn Borg swimwear collection consists of the Tonal Check Side Pocket shorts (€59,95) in electric blue lemonade, jet black, grape leaf and diva pink. The brand’s Block Stripe Side Pocket short (€ 49.95) is available in electric blue lemonade, pirate black and fanfare. The Telescope Gym shorts (€49,95) are offered in four, fun colors: crushed violet, pirate black, burnt olive and insignia blue.

The Bjorn Borg swim shorts are made from 100% polyester and offer a regular fit. These styles feature an elastic waistband with a drawstring cord, short leg length and a breathable inner pant. The swim shorts also offer subtle design features such as a drawstring cord in contrasting colors with metal toggles and the iconic Bjorn Borg logo on the bottom of the left leg.

Bjorn Borg Swim Shorts orange Plaid

The brand’s swimwear selection falls in line with the design theme of its underwear for the season, which is simply based on “fun.” Contemporary street art, strange characters and bold test inspire the underwear collection. The collection also features an energetic use of vandalized text, images and patterns using spray paint, brush strokes, thrown paint and digital interruptions.

The Bjorn Borg swim short is available in XS-XXL.

For more information about this brand: Bjorn Borg

Bjorn Borg Swim Shorts Blue Plaid
Bjorn Borg Swim Shorts
Photo Credit: Bjorn Borg