Baskit presents its new underwear collection that combines solid body colors with daring accents. Currently available, the Baskit Just /b/ collection consists of a low-rise trunk ($24) and brief ($23) that include bold diagonal strips on the left and right hip in between the waistband and leg openings.
The Baskit Just /b/ range features three, fun color combinations: black with red accents, bubble gum with grey accents and bright blue with navy blue accents. “Baskit is all about color,” said Eric Schwers, president of Baskit. “We use masculine colors and then highlight the product with a bolder color choice. The Baskit Just /b/ collection provides a very masculine look which works for most body types.”
The Baskit Just /b/ brief and trunk are made from a soft microfiber fabric blend of 90% micro modal and 10% elastane. “The feel of micro modal is hard to beat,” said Schwers. “It just feels great on. This fabric holds up well, retains its shape and offers superior support. It also provides a body contouring fit; this gives Just /b/ a really nice look when it’s worn.”
The Baskit Just /b/ range also showcases a subtle reinterpretation of the brand’s logo. The waistband features a wrap-around lower case “b” flanked by two slashes. “Just /b/ is a statement about simply being yourself,” said Schwers. “Along that line, we know some of our customers don’t always want to wear a waistband emblazoned with our logo. Just /b/ makes a subtle statement while showing premium branding.”
The Baskit Just /b/ range is available in S-XL.
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Photo Credit: Baskit